Black Meetings and Tourism

May / June 2017

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Page 12 of 52

N E W S M A K E R S Visit Omaha, the official tourism authority for the City of Omaha, is proud to announce Tracie McPherson as director of Communica- tions, a new position at the organization. As director of Communica- tions, McPherson will focus on generating editorial coverage of the Omaha area through work with local, national and international media as well as convention trade and travel publications. She will also work with non-traditional media such as food and lifestyle bloggers to inspire tourism to Omaha through more earned media cov- erage. McPherson has more than 20 years of experience in work- ing with media, creating and implementing strategic commu- nications plans, and assisting media with stories. The goal of Visit Omaha is to promote and develop the Omaha metro area as a dynamic destination to stimulate eco- nomic growth in the city. Last year Omaha welcomed almost 11.9 million visitors from around the world, generating more than $1.1 billion in economic impact. VISIT TAMPA BAY APPOINTS SHERRI BROWN TO BUILD MINORITY BUSINESS New Role Includes Developing New Opportunities for Multi-Cultural Meetings, Sponsors Sherri Brown, a veteran member of Visit Tampa Bay's convention sales team, will guide the company's efforts to expand minority and multicul- tural business in the newly created post of Multi-Cultural Business Development Executive. Brown has spent eight years at Visit Tampa Bay, most recently as lead sales person for minority and religious meetings and conventions. Her work helped bring the Ancient Egyptian Arabic Order Nobles Mystic Shrine – also known as the Prince Hall Shriners – to Tampa Bay for its Imperial Session in 2014 and again in 2016, the Delta Sigma Theta Sorority in 2014, and the National Baptist Convention USA Congress of Christian Education in 2016. "Sherri's history with Visit Tampa Bay and knowledge of minority communities makes her ideal for the role of Multi- cultural Business Development Executive," said Santiago Corrada, president and CEO of Visit Tampa Bay. "Our hope is that this new role will not only generate more minority con- ventions, but also provide more diverse resources to those groups when they are in our destination." In her new role, Brown will prospect new multicultural business, act as a liaison with visiting groups to ensure their experience is a positive one, and expand Visit Tampa Bay's multicultural partnerships and sponsorship opportunities. She will work closely with the Convention Sales and Partnership teams and report directly to Corrada. "Visit Tampa Bay is committed to expanding its relation- ship with multicultural organizations," Corrada said. "The additional relationships with multicultural partners will allow groups to experience our diverse community and have a more enhanced visit. I look forward to working closely with Sherri in her new role." VISIT OMAHA HIRES DIRECTOR OF COMMUNICATIONS B M & T ••• May/June 2017 ••• 12

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