Issue link: https://digital.copcomm.com/i/820551
A 2D conceptual illustration is a single image showing what a set, a garment or a prop might look like. At one time, it was a very popular means of marketing one sheets (mini-posters attached to a business prospectus). Today, it is often used to previsualize a set or a key frame for a proposed film. A 3D conceptual illustration/model is a single or multiple set of images usually used for the development of more complex three-dimensional objects such as vehicles or buildings. It is rare that a 3D conceptual image is used in marketing as most producers prefer photographic composite techniques. When most people think of previs, they imagine only one technique, 3D animated storyboards, which are animated video shorts primarily used to visualize proposed visual effects sequences. This is by far the most popular form of previs used today. The Digital Age has allowed these 3D animated storyboards to come into their own. They have become one of the most important developments in cinema in the last decade. As a powerful visual planning tool, they offer the producer, director, Production Designer and cinematographer a breadth of information that was not possible only two decades ago. The five different types of previs offer a variety of means of visualizing movies, cartoons, clothing, sets and props. The different approaches allow filmmakers to find the best means for crafting their projects. Today, previs may seem to be a lonely white elephant, but tomorrow, it will become as indispensable as an American Express card: "Never make a movie without it." ADG