Issue link: https://digital.copcomm.com/i/820551
You may be surprised to learn that you know more about it than you realize. The process of creating art always involves previsualization. It might even be said that part of the process of creating anything incorporates some sort of previsualization. People who make a habit of creating, whatever it may be, have used previs at some point in their careers. If you are a filmmaker—whether you are a Set Designer or a cinematographer—you are a previs artist. This is because previsualization is a very broad term that covers a wide range of skills and disciplines. A small group of businessmen have commandeered the term today, and misconstrued its meaning to serve their business model. As a result, many people only understand previs to be one thing: animated storyboards, used exclusively in the motion picture industry, to create visual effects shots. That is, of Though much bewilderment has arisen over the correct spelling and abbreviation of the name, previsualization and previs (with an s ending and no hyphen) are the spellings adopted by the Previsualization Society in Hollywood, and form the approach used in PERSPECTIVE. course, only a tiny part of what previs really is. So what is previsualization...really? Here is what The Oxford English Dictionary has to say about previsualization: Previsualization (n. 1956) The visualization (now especially through the use of computers) of how something will look when created or finished. Also instance of this. It also comes as a verb: Previsualize (v. trans. 1969) To visualize (how) a thing will look when created or finished; to imagine or predict (the result of a process or act). Above: A common Art Department foamcore model is a form of 3D previsualization. This one here was built for the new 2010 JAY LENO SHOW to enable the show's producers to feel comfortable with the physical layout of the set.