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m a r c h . a p r i l 2 0 1 7 c g w 3 9 V I E W P O I N T immersive 360-degree video experiences. Adoption of Premiere Pro among enthusiasts and profes- sionals is continuing to rise rapid- ly, and throughout the soware's history, Adobe made sure to listen to and support its users. One memorable example is a customer reaching out on our Facebook support page, needing help on video he was editing. Aer solving his issue, it turned out to be actor Sharlto Copley, known for his work on District 9, A-Team, Elysium, Maleficent, Hardcore Henry, Powers, Chappie, and more. Since then, we've worked on a number of projects together, spoken on technology panels together, and remain close friends to this day. This just goes to show you that when working with Premiere, you never know what the next day will bring and who will be reaching out. LOOKING TO THE FUTURE – FORGING THE NEW FRONTIER Since its debut, Premiere has pushed the envelope for editing technology, and it continues to do so today. From the silver screen to smartphones to VR, Premiere Pro continues to help drive new forms of storytelling across all types of video creators. To celebrate Premiere Pro's 25-year history of innovation, Adobe once again put its users at center stage. By partnering with Imagine Dragons, Adobe offered video editors around the globe the unique oppor- tunity to cut raw footage from the band's hit music video "Believer," for the chance to win $25,000. An unprecedented opportunity for editors, Make the Cut is another example of Adobe's pioneering heritage and its dedication to creating engaging experiences for cus- tomers. (Check out makethe- cut.adobe.com on May 1 to see who will "Make the Cut" and win the grand prize.) Adobe collaborates with com- munities to address the needs of designers, photographers, and, of course, filmmakers and editors. Since its inception, Premiere Pro was no different. Over the past 25 years, Adobe has worked with the community to build Premiere Pro into the industry-leading NLE it is today. These are some of the exciting topics that will be covered in the May-June 2016 issue of Computer Graphics World magazine. ¢ CG CHARACTERS – Creating amazing digital characters with screen presence. ¢ VFX ON TV – Re-creating reality for television series. ¢ COMPELLING SPOTS – CGI makes commercials more interesting. ¢ WOMEN IN ANIMATION – Spotlight on Marvel's Victoria Alonso. ¢ AND MORE! FOR ADVERTISING INFORMATION CONTACT OUR SALES TEAM MARI KOHN, DIRECTOR OF SALES 818. 291.1153 | mkohn@copcomm.com LISA NEELY, CORPORATE MARKETING & ADVERTISING SALES EXECUTIVE 818.660.5828 | lneely@copcomm.com WILLIAM R. RITTWAGE, PRESIDENT/CEO 818. 291.1111 | brittwage@copcomm.com next issue March.April 2017, Volume 40, Issue 2: COMPUTER GRAPHICS WORLD (USPS 665-250) (ISSN-0271-4159) is published bi-monthly with special additional issues in January and July resulting in 8 issues per year by COP Communications, Inc. Corporate offices: 620 West Elk Avenue, Glendale, CA 91204, Tel: 818-291-1100; FAX: 818-291-1190; Web Address: info@ copprints.com. Periodicals Postage Paid at Glendale, CA, 91205 & additional mailing offices. COMPUTER GRAPHICS WORLD is distributed worldwide. Annual subscription prices are $72, USA; $98, Canada & Mexico; $150 International airfreight. To order subscriptions, call 847-559-7310. © 2017 CGW by COP Communications, Inc. All rights reserved. No material may be reprinted without permission. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Computer Graphics World, ISSN-0271-4159, provided that the appropriate fee is paid directly to Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923 USA 508-750-8400. Prior to photocopying items for educational classroom use, please contact Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923 USA 508-750-8400. For further information check Copyright Clearance Center Inc. online at: www.copyright.com. The COMPUTER GRAPHICS WORLD fee code for users of the Transactional Reporting Services is 0271-4159/96 $1.00 + .35. POSTMASTER: Send change of address form to Computer Graphics World, P.O. Box 3296, Northbrook, IL 60065-3296. Dave Helmly is senior manager, Professional Video for Adobe Creative Cloud Enterprise.