The Tasting Panel magazine

September 2012

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Page 54 of 132

REINTRODUCTIONS Comfort, Contemporized P ort, in all its styles, is decidedly a comfort wine. Enjoyed as an aperitif, it signals the comforting thought that dinner is likely to follow and it often accompanies moments of deep relaxation after a meal. Enthusiasts have long associated Cockburn's (pronounced Coburn's), a brand founded by Scotsman Robert Cockburn in 1815 and acquired in full by the Symington Family Estates in 2010, with just that level of comfort. As the largest- selling brand of port in the U.K., the company's humorous advertising campaigns since the 1970s have traded on the common mispronunciation of the name Cockburn. Brits who know their history have the advantage in that regard, as both Sir George Cockburn, the admiral who conveyed Napoleon to St. Helena in 1815, and Sir Alexander James Edmund Cockburn, a Lord Chief Justice of England in the early 19th century, both carried the name. by Deborah Parker Wong CO(CK)BURN'S PORT IS BROUGHT UP-TO-DATE FOR A NEW AUDIENCE The Symington family (left to right): Paul, Dominic, Rupert, Charles and Johnny Symington. 54 / the tasting panel / september 2012

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