Black Meetings and Tourism

November / December 2016

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Page 19 of 60

As the travel and meetings mar- ket responds to world events and an ever-evolving econo- my, we feel it prudent to pause from time to time to assess what impact all these occur- rences are having on our industry. As we do each year, we put several questions to some of the top CVB heads in the industry in an effort to share their knowledge with those seeking solutions to the daunting challenges faced by many destination reps and planners. Below are the three questions, followed by their answers in their own words. President Barack Obama signed the pub- lic/private partnership Brand USA into law by as part of the Travel Promotion Act of 2010. As President Obama is preparing to leave office, will you please reflect on how this program has impacted international travel to your destination? Moving forward, how in your opinion can this be program changed, improved or enhanced to be even more effective in the future? With so many options from which trav- elers can choose, why should a planner or travel agent select your destination to book their meeting, incentive or leisure travel business? What specific outreach efforts are you making to tar- get the African-American market in particular and an ethnically diverse and inclusive market in general? B M & T ••• November/December 2016 ••• 19

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