VFX•CG Films n n n n
Computer-generated effects play a starring role at the box office
No question about it, the summer of 2012 has been a hot one for most of the country. Temperatures outside continue to soar, breaking records across the US and sending people to the theater in droves—some looking for a cooldown, others look- ing for cool entertainment (or possibly a little of both). Box-offi ce fi gures were dis- appointing for the fi rst fi ve months of the year, but when a group of superheroes, the Avengers, appeared on silver screens across the country in May, they literally saved the day, bashing box-offi ce records and putting summer movie revenue back on track. From Memorial Day weekend until now, spectacular visual eff ects and sophisticated computer graphics have put the sizzle back in summer movies.
June/July 2012
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