Black Meetings and Tourism

September / October 2016

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B M & T ••• September/October 2016 ••• 22 T R AV E L DATA RECORD MIAMI INTERNATIONAL AIRPORT ARRIVALS FOR JANUARY- JULY 2016 During the months of January - July 2016, domestic passenger arrivals into Miami International Airport (MIA) increased by 4.1 percent compared to 2015. International passenger arrivals increased by 0.9 percent while total passenger arrivals increased 2.6 percent compared to the same time last year. RECORD MIA PASSENGER ARRIVALS Domestic Arrivals January - July 2016 January - July 2015 % Change vs. 2015 7,045,712 6,767,342 +4.1% International Arrivals January - July 2016 January - July 2015 % Change vs. 2015 6,438,136 6,337,739 +0.9% Total Arrivals January - July 2016 January - July 2015 % Change vs. 2015 13,483,848 13,145,081 -+2.6% WORLD FOOD TRAVEL ASSOCIATION BREAKS GROUND WITH LARGEST FOOD TOURISM STUDY EVER CONDUCTED The First Publicly Available Global Food and Beverage Tourism ResearchIncludes Current Industry Trends, Global Data, and Psychoculinary Profiling Recently, the World Food Travel Association (WFTA) announced the release of the 2016 Food Travel Monitor. Following on its past research, this groundbreaking report is the first publicly available, as well as largest, food and beverage tourism study ever conducted. While some of the report's major highlights are included below, you may access the executive summary to use as you see fit at: 10%20Food%20Travel%20Monitor%20CC-BY-ND-ES- Media.pdf?dl=0 REPORT HIGHLIGHTS FOOD & BEVERAGE: NOW A CRITICAL TRAVEL MOTIVATOR Food and beverage are an increasingly significant motivator for travel, as 75% of leisure travelers have been motivated to visit a destination because of a culinary activity. ESSENTIAL TO THE VISITOR EXPERIENCE Food & beverage are essential to the visitor experience. As many as 86% of respondents claimed having a positive food & drink experience on a trip would make them more likely to return to that destination. NOT ALL FOODIES ARE THE SAME Thirteen different PsychoCulinary profiles explain why pref- erences and motivations differ among individual travelers. The most common profile is the eclectic traveler, who seeks a variety of experiences. And you might not expect it, but he "gourmet" profile is in the minority! WE ALL EAT, BUT WOMEN TEND TO INFLUENCE Women are also more likely to choose locally-owned and operated restaurants and bars, as 61% of women identify as localist travelers. IT'S SOMETHING WE ALL DO For the first time ever, the overwhelming majority of American travelers (93%) engage in a food or beverage experi- ence other than dining. In other words, almost all American trav- elers have an interest in unique food and beverage experiences. WE SPEND BASED ON PASSION, NOT OUR INCOME Regardless of income, culinary travelers prioritize spending on food and beverage, directing about 50% more of their budget towards food and beverage related activities than non-culinary travelers. YOUNGER PEOPLE DRIVE SPENDING How does age relate to food and beverage tourism? Generation Xers and Millennials are much more concerned with food when they travel than those from older generations. The increasing importance of food and beverage to younger travelers indicates a positive future for the food and beverage tourism industry. PRINT ISN'T DEAD AT ALL Despite the decline in traditional print media, 92% of respon- dents claimed they were motivated to travel to a destination or culinary attraction as a result of print media (magazines and trav- el sections of newspapers). SOCIAL MEDIA HAS AN IMPORTANT ROLE Culinary Travelers (34%) are more motivated to visit a desti- nation because of a posting about food or drink on social media than non-culinary Travelers (23%). And on at least half of their trips, 64% of leisure travelers chose to share their food and bev- erage experiences on social media. FOODIES ARE MORE ENGAGED TRAVELERS Culinary Travelers are more engaged than non-Culinary Travelers, meaning that they are more likely to participate in other non-food related activities when they travel. Culinary Travelers are more likely to be found sightseeing (91%), shop- ping (87%), and visiting a historical or cultural attraction (85%) while traveling.

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