The Tasting Panel magazine

August 2012

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Page 40 of 128

A VERY SPECIAL ANNOUNCEMENT . . . The International Wine and Spirit Competition (IWSC) and THE TASTING PANEL are partnering! T HE TASTING PANEL Magazine is now acting as media partner in the United States for the prestigious International Wine and Spirit Competition (IWSC). THE TASTING PANEL will support the IWSC by promoting the Competition and its medal winners at key points throughout the year. As the most widely circulated trade publication for the U.S. beverage industry, reaching an audi- ence of thousands of key decision-makers every month and growing on an international scale, we are absolutely delighted to be associated with such a well-respected competition. The joint promotional opportunities this brings both organizations is incredibly encouraging and will boost both brands internationally and regionally, in ways similar to THE TASTING PANEL's direct involvement with the San Francisco International Wine Competition and the San Francisco World Spirits Competition. The International Wine and Spirit Competition, founded in 1969, is the premier competition of its kind in the world. Its aim—like that of THE TASTING PANEL—is to promote the quality and excellence of the world's best wines, spirits and liqueurs. While the IWSC annually receives entries from nearly 90 countries worldwide, the Competition judges now taste all U.S. wine entries in California, bringing a stateside component to the IWSC. Entries from the U.S. have soared by over 100% since 2010. The promotional partnership with THE TASTING PANEL will leverage the prestige of IWSC results, giving medal winners increased exposure in what has become the nation's most talked-about industry publication. We look forward to helping bring added U.S. attention to the Competition and its winners! Meridith May Publisher and Executive Editor 40 / the tasting panel / august 2012

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