Issue link: https://digital.copcomm.com/i/746412
14 / the tasting panel / november 2016 INDUSTRY SPOTLIGHT What's App-ening R oo is the only mobile app that allows users to share and discover what their favorite nightlife venues are like in real-time. With more than 23,000 users in the Los Angeles area, Roo is trans- forming the liquor industry by provid- ing advertisers with the unique ability to target customers while they are in the venue, ready to make a purchase deci- sion. Roo is currently available in Los Angeles and available in beta in NYC, Boston, San Francisco and Austin. Holiday Happenings B rockmans Gin, the super-premium, new-style gin from the U.K., is gearing up for the holidays with an elegant and exciting gift pack designed to help retailers drive incremental sales during the busy holiday season. Dark and sophisticated, the sleek holiday gift tube mirrors the deliciously unique taste that defines Brockmans Gin, providing a pre- mium and convenient gifting option. Brockmans Gin's gift pack will be available at retail in November in 750-ml. format and will retail at a sug- gested price of $34.99. Jean-Charles Boisset (left), President of Buena Vista Winery, and Tim McEnery, CEO and founder of Cooper's Hawk Winery & Restaurants, celebrate their "Collaboration" wine. A Delicious Collaboration C ooper's Hawk Winery & Restaurants, a leader in modern casual dining, is known for their award- winning wines and is home of the largest wine club in America. They are excited to announce their latest collaboration with Buena Vista, California's oldest winery and one of the first wineries in the country. The partnership between the wineries produced Cooper's Hawk 11th Anniversary "Collaboration" wine, which celebrates the combined innovation of the two wineries—both committed to bringing a dynamic energy to the wine industry. Collaboration is a rich, deep wine loaded with aromas of blackberry, blue- berry, cherry, plum and baking spices. It has firm and well-rounded tannins and an exceptionally long finish that can stand up to any beef dish.