Audio New Media for
Creating big-budget sound for small screens. By Jennifer Walden
"It doesn't take a Super Bowl-sized budget to reach a Super Bowl-sized audi- ence," says Jason Berger of Kids At Play, a one-stop production company that specializes in digital video production. With a small, skilled crew it's possible to quickly produce creative digital con- tent, like Webisodes or mobile games, and easily disseminate it to a worldwide audience faster than any other medium.
Philippe Lambert approached the interactive film Bla Bla as a single musical piece with six movements. See page 42 for more.
With the increased use of smartphones and tablets, as well as mobile hotspots, people have access to that content anytime they want, and almost anywhere they go.
36 Post • July 2012 www.postmagazine.com
