Issue link: https://digital.copcomm.com/i/739236
32 cgw s e p t e m b e r . o c t o b e r 2 0 1 6 ditive manufacture, which is why an overview article like this has to leave out considerably more than it includes. However, there are several clear trends that have emerged over 2016 and will affect the companies going forward. Business as usual is not going to work. HP has entered the market with the intention to own 3D printing, but there's a lit- tle bit of a twist. Back in the day, the company sold its printers for low prices and priced its ink cartridges at a premium. That's a game plan being copied by the leading 3D printing companies today. The companies have de- veloped proprietary approaches that enable them to restrict the types of materials that can be used in their machines and charge accordingly. It's not a scalable approach when the opportunity heads toward mass production. And, it is not a tenable position with powerful competitors in the market like HP and GE, but it's hard to give up a business model. In the case of HP, its printers are competitively priced and the company is supporting open-source materials. Just like in the old days, HP has its own cartridges – very big cartridges. It will also be interesting to watch what's going to happen at 3D Systems. The compa- ny bet heavily on consumer systems and also cloud-based printing on demand. When that didn't pan out, the company fired its CEO, Abe Reichentall, and much of his executive team is no longer at the company. 3D Systems has eliminated its low-, low-end printers, but aer an acquisitive binge that raised the company's revenues and valuation (for a while), the com- pany is le with a deep portfolio of technology and a new CEO, Vyomesh Joshi, appointed in April 2016 to replace interim CEO Andy Johnson. Joshi, known as VJ, is the famous former HP executive who engineered that compa- ny's printer strategy. Under Joshi's leadership, HP's printer division has oen been a rev- enue bright spot for HP when other segments looked pretty dire for the company. Now, Joshi's got something to prove, and he's got quite a bit to work with at 3D Systems, not to mention a clean slate at the executive level. The stage is set; 2016 has been a watershed year for 3D printing, with technology and companies aligned for a new round of innovation and sales. Expect new rounds of acqui- sition and shakeout, but also expect to see even more innova- tion as the industry continues to diversify. We'll see the technol- ogy go deeper into the markets where additive manufacture already plays a role, and break into new markets. ■ 3D PRINTING CAN CAPTURE THE INTRICACIES OF ANCIENT CRAFTS USING MODERN TECHNOLOGY. THE PIECE HERE WAS DESIGNED BY NICK ERVINCK AND OUTPUT USING A STRATASYS J750 3D PRINTER. 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Average No.Copies Each Issue During Preceding 12 Months No. of Copies of Single Issue Published Nearest to Filing Date 24,230 .......................... 29,950 23,815 ........................... 21,725 0 .............................................0 0 .............................................0 0 .............................................0 0 .............................................0 23,815 ........................... 21,725 3,185 ............................... 3,182 0 .............................................0 0 .............................................0 503 ..................................6,150 3,688 ............................... 9,332 27,501 ............................ 31,057 507 .....................................484 28,008........................... 31,105 86.6% ................................70% 6,109 ...............................6,244 Kathleen Maher (Kathleen@jonpeddie.com) is a contributing editor to CGW; a senior analyst at Jon Peddie Research, a Tiburon, CA-based consultancy specializing in graphics and multimedia; and editor in chief of JPR's "TechWatch."