Post Magazine

February 2010

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At Killer Tracks, we care about the environment just as much as we care about producing great music. To prove it, we're committing to 100% digital music delivery in 2010 and beyond. By eliminating the production, packaging and shipping of over 120,000 physical CDs per year, we'll conserve millions of cubic feet of natural gas, thousands of gallons of crude oil and several hundred thousand gallons of water. LEARN MORE ONLINE AT KILLERTRACKS.COM going green for good 28 Post • February 2010 www.postmagazine.com Selman realizes that evoking a change means collaborating and working with other like-minded people and organizations. "We are not on our own going out greening the industry by ourselves; to change how we do production we must work with other peo- ple and organizations who have been up to this for a long time, and we come together." She talks about effor ts happening in Toronto, British Columbia, New York, New Zealand, New Mexico — these little green hubs of local information and resources are popping up and sharing best practices. People are addressing the green conver- sation at different levels. "The big studios have environmental and EHS depar tments, and are doing amazing work," repor ts Sel- man. "There are also a lot of effor ts at the union and guild level, too — individuals are tr ying to incorporate environmental initia- tives and educate their fellow members." Selman is constantly encouraging vendors — caterers and suppliers — to provide greener alternatives. She is also committed to environmental education for people above the line and below the line. Most recently, Sel- man teamed up with costume designer Kresta Lins to produce a creative campaign about the waste produced on set.The public service campaign,The Sustainable Sirens, fea- tures dresses made from the garbage found on movie sets.The project is designed around six costumes, each of them inspired by a dif- ferent depar tment in the film industr y. The next dress will feature the waste produced in post and highlight issues around e-waste. In addition to her own business, Selman works with a company called EcoSet Con- sulting (www.ecosetconsulting.com), an envi- ronmental consulting company tailored for the commercial industry. "EcoSet operates as an on-the-ground environmental suppor t team," she explains. "They implement com- posting, recycling and waste diversion, and they repurpose and donate. When I work with EcoSet, our main priorities are waste and water management, while implementing environmental initiatives without compro- mising the quality of production." She also points to the non-profit FilmBiz Recycling (www.filmbizrecycling.org), whose main focus is set waste. "They have a 2,600- square-foot boutique and prop house where props, small furniture and set dressings can go; founder Eva Radke and her team sor t through the items," explains Selman. "Most of them go to local charities and FilmBiz keeps a small percentage to sell and rent to support the mission of assisting the film business ad- dress the triple bottom line — people, planet and profit. So instead of taking those chairs or that table to the landfill, you bring it to Film Biz Recycling to be used again." Selman's tips for productions: • Educate and inform crew by using call sheets. You can do a green tip of the day at the bottom, or add a reminder to bring in a water bottle. • Eliminate the use of disposable. Tr y com- Lauren Selman makes it easy for productions to sort out their waste. Behavior Modification

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