Post Magazine

February 2010

Issue link:

Contents of this Issue


Page 3 of 47

I n recent years I have found ways to reduce my family's carbon footprint: ever y piece of paper and box gets sor ted, along with plastic cups, cans and bottles. We use reusable water bottles, bring canvas bags to the market and we don't let the water run while brushing our teeth. It's not much, but I have to believe it helps in some way, and it teaches my kids how to be more conscious of their actions for the greater good. Post Magazine is also doing its part by using soy ink and encouraging ever yone — after reading the magazine cover to cover, of course — to put us in the recycle bin. Our industr y is a progressive one that has taken on the green issue with fervor. On page 26 we feature just a few pros who are fighting for change every day. And they aren't alone. Oregon's Bent Image Labs operates with the environment in mind. Ray Di Carlo, par tner/EP, says, "Our bike rack is usually near capacity. Por t- land is a truly bike- and pedestrian-friendly city, and our location in a vibrant southeast Por tland neighborhood means most of our employees live within easy walking or cycling distance to the stu- dio. Besides keeping dozens of cars off the road ever y day, doing business in the same neighbor- hood we live in creates a strong community feel." Fred Ruckel, owner of NYC's Stitch and proud owner of a green log home, shares: "Make your home more efficient. There are many tax incen- tives for replacing things such as windows and in- sulation. Proper insulation isn't only about keeping the house warm in winter; it also keeps it cooler in summer, allowing less energy use in both seasons. This is an immediate cost savings." He points us to to read about the incentives. Ruckel also suggests using green/chemical-free cleaners. "It's better on your skin, plus the air is better to breathe in your home; it will contribute to healthier living." Gear makers are doing their part too. "Begin- ning in 2005, with the challenge of re-engineering Avid's broad product line to be compliant with European Union RoHS regulation, we developed a more strategic approach to environmental con- servation," says CEO Gary Greenfield. "We have provided recycling stations for paper, plastics, scrap metals, batteries and electronics for a number of years. Our IT organization has upgraded to blade technology and implemented vir tualized environ- ments. Our Ireland location has received ISO 14001 cer tification and our Mountain View, CA, location has installed a California Title 24 "Cool Roof." Avid has many other initiatives planned for 2010. Kermit was wrong. It IS easy being green. Think Green E D I T O R ' S N O T E 2 Post • February 2010 By RANDI ALTMAN E D I T O R - I N - C H I E F P O S T S C R I P T Consulting Benefits P ost studios have long realized the benefits of working with freelance talent.They can bring in creatives based on the job, and not have to lay off when things slow down. But what about those serving in non-creative roles, such as business strategists? Jeff Ross recently launched Pedal Faster Business Consulting (, a company offering strategic planning, marketing, and cost tracking and analysis. His career includes executive posts at Eden FX, Pacific Ocean Post and POP Film, but he's since decided to go out on his own, offering consulting services to small and mid-size companies in the VFX and post facil- ity arena that are growing or looking to expand their client base. As an outsider, Ross feels he can provide a clear perspective to studio owners. "They don't really want to hire another per- son, but they do want someone who can work with their staff and guide them to see what other markets they can get into," says Ross. As a consultant, he sets up a structure that allows owners to get back into the creative aspect of the business — something they often lose a handle on when running a growing compa- ny. "It gives them the structure that allows the company to grow and function most efficiently and effectively." Marty Shindler ( is a long- time consultant whose career includes time with the CPA firm Coopers & Lybrand, as well as roles with Fox, MGM, ILM and Cinesite. "I saw a lot of companies that were really good at what they did," says Shindler of his years in the business. "People involved in various creative businesses or technology businesses, but they didn't necessarily have their business or administrative act together. A good company requires a solid balance of creativity, technology and a strong business team, otherwise they are going to be S.O.L!" Shindler says entrepreneurs often lack mar- keting and finance skills, both of which are nec- essary to succeed. He tells client "what they need to hear," not "what they want to hear." He even wrote an article about the dangers of working with staffers who are afraid to say what they think. It's on the Post Website. By MARC LOFTUS S E N I O R E D I T O R A D V E R T I S I N G MERLE MODEL East Coast Sales Manager (781) 255-0625 cell: (516) 830-0631 MARI KOHN West Coast Sales Manager (818) 291-1153 cell: (818) 472-1491 LISA BLACK Education and Recruitment Sales (877) CGW-POST (249-7678) KEITH KNOPF Production Director (818) 291-1158 CHRIS SALCIDO Account Manager (818) 291-1144 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 opt 2 (publishing), opt 1 (subscriptions) REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES office: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the ad- vertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact customer service at (800) 280 6446, opt 2 (publishing), opt 1 (subscriptions) or send an email to For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, P.O. Box 3551, Northbrook, IL 60065-3551. Please send customer ser vice inquiries to 620 W. Elk Ave., Glendale, CA 91204 E D I T O R I A L RANDI ALTMAN Editor-in-Chief (516) 797-0884 MARC LOFTUS Senior Editor (516) 376-1087 KEN MCGORRY Consulting Editor CHRISTINE BUNISH Film& Video RON DICESARE Audio BOB PANK European Correspondent DAN RESTUCCIO West Coast Bureau IAIN BLAIR Film MICHAEL VIGGIANO Art Director WILLIAM R. RITTWAGE President / CEO See us on

Articles in this issue

Links on this page

Archives of this issue

view archives of Post Magazine - February 2010