Post Magazine

June 2012

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Design Making audiences jump to attention through well-thought-out promos and IDs. By Marc Loftus Flip through the channels these days and you'll find programming that ranges from rough, hand-held reality shows to high-production-value cinematic dramas. And as much as the shows vary, the graphics used to promote and define them range too. Talking with those who work in broadcast design this month, one trend that's apparent is the need to shoot original elements, particularly live-action of a pro- gram's personalities. No longer are audiences content with shinny, spinning logos. They have expectations on how networks will tell their stories and keep them engaged. Much of that storytelling is realized via characters and their unique person- alities. Show opens, and promos too, have just a short window to attract audiences and keep them interested. Here's a look at how some facilities are doing just that... 26 Post • June 2012 www.postmagazine.com Broadcast Buster's Jonas Morganstein and Michael Vamosy: The design house created the branding for a new FX Movie Channel programming block as well as the open for the A&E show Duck Dynasty.

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