Issue link: https://digital.copcomm.com/i/674905
54 / the tasting panel / may 2016 A s the beverage industry's largest career network, BevForce knows who's coming and who's going at the leading global beverage companies. BevForce is the only beverage industry staffing agency providing both an online job board and executive recruiting services. Visit www.bevforce.com to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Bob MacNevin has been named Chief Operating Officer at BevBiz Marketing. He had been Founder & Managing Director at Liquid Proof Beverage. Mike Johnson has been named Director of Sales & Marketing at Deep Ellum Brewing Company. He had been Market Manager, Texas/New Mexico at Abita Brewing Co. Paul Doran has been named Control States & Northern Regional Sales Manager at Blue Ridge Spirits & Wine. He had been Sales Director, Control States at Western Spirits Beverage Company. Emilienne d'Orville has been named Key Account Specialist, NYC Metro at Esprit du Vin, Fine Wine Merchants. She had been Wine Sales Representative, Vintage Division at Empire Merchants. John Buckey has been named National Sales Manager at ZD Wines. He had been Vice President of Sales at Hanzell Vineyards Ltd. Shira Yevin has been named Director of Field Marketing at Small Town Brewery. She had been Field Marketing Manager, NYC/LA at Pabst Brewing Co. Grant Springer has been named Western Region Sales Manager at Blue Ridge Spirits & Wine. He had been District Manager at Republic National Distributing Company. Movers & Shakers Mentorship vs. Sponsorship: Which One Is Right For You? Finding a way to advance or switch your career can sometimes feel like an uphill battle. We spoke with Rachel Doueck, Growth Captain & Motivating Mentor at BevForce, about how you can identify whether a mentor or sponsor will be the most beneficial for you as a human and the growth of your career. What's the difference? In short, a mentor is someone who can help you one-on-one to develop skills, network in your company and/or learn the ropes and politics of your industry. A sponsor, on the other hand, is primarily meant to advocate for your advancement in the company and help you forge a clear path ahead in your career. "Your first sponsor is your immediate supervi- sor. Do your very best to contribute successfully to your team and always shine there first," notes Mary Barranco, Vice President, National Training Director at Southern Wine & Spirits of America Inc., a panelist at the Women of the Vine Symposium last month in Napa. How do I approach a potential sponsor or mentor? First, ask yourself a few questions and do your research. Having a clear idea of your goals and how a specific person can help you achieve them is key to making a good impression on a potential sponsor or mentor. Once you've pinpointed a solid potential mentor or sponsor, set up an appointment to meet. Be direct about your goals, and let them know why you believe they are the best person to help you. If you are seeking a sponsor, provide reasons why you have proven yourself worth sponsoring at the company. Where do I find a mentor? The easiest move is to look within your own company. In the wine and spirits industry, events like Women of the Vine are designed to foster a community. Meetup and LinkedIn are full of professional groups based on interests and industry. Finally, recruiting and staffing agencies, such as BevForce, often host beverage industry networking events and workshops that'll have you connecting with good people in no time. Want to connect with beverage industry leaders? Tap into BevForce at www.bevforce.com or email info@bevforce.com for more information. CAREER CORNER