The Tasting Panel magazine

April 2016

Issue link: https://digital.copcomm.com/i/661678

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86  /  the tasting panel  /  april 2016 86 /  the tasting panel  / april 2016 With great winemaking comes great responsibility. Of course, a charitable approach to business can also be applied to other industries, but the thing is, altruism has actually been proven to make wine perceivably taste better. Even when considering the business-like term "longevity," for a winery, environmental responsibility and sustainability are key contributing factors to a company's long-term goals. It just makes good business sense, especially in the world of wine, to be a do-gooder. We at The Tasting Panel feel it's paramount, so we've dedicated an entire column by highlighting a winery or two committed to these noble efforts. feel it's paramount, so we've dedicated an entire column by highlighting a winery or Peter Mondavi Sr., WWII, 1944. PHOTO COURTESY OF C. MONDAVI & FAMILY the Hero Wine Purple Heart, A BOLD NEW WINE SUPPORTS A COURAGEOUS CAUSE by Jessie Birschbach

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