Post Magazine

March 2016

Issue link:

Contents of this Issue


Page 44 of 51 43 POST MARCH 2016 POSTING CUT+RUN EDITS HEINZ, KIA & MORE LOS ANGELES — Super Bowl 50 featured four commercials edited by the team at Cut+Run ( Jay Nelson created an epic edit for Heinz's Weiner Stampede via agency David. The spot was directed by Biscuit's Jeff Lowe. Set to the classic "Without You" track, the spot invites viewers to #MeetTheKetchups, with a stampede of 'hot dogs' that embrace their favorite companions. For Kia's Walken Closet, Steve Gandolfi crafted a colorful edit. The com- mercial was conceived by agency David&Goliath, and was directed by Matthijs Van Heijningen. In it, actor Christopher Walken surprises an unsus- pecting man in beige with a lesson about not blending in. Gandolfi also cut's commercial featuring Jeff Goldblum, Lil Wayne and 'George Washington.' Moving On Up was created by agency RPA and directed by Andreas Nilsson. And for Jack In The Box's Declaration of Delicious, Isaac Chen handled edit- ing duties. The spot is narrated by a bald eagle and stars Jack as the patriotic leader in the battle of the burger. ARCADE CUTS A DOZEN BIG-GAME SPOTS LOS ANGELES — Arcade Edit (, with offices in New York and LA, cut 12 spots that aired on Super Bowl Sunday. The studio's work included editorial of spots for Hyundai, Buick, T-Mobile, Thrivent Financial, Bai, and Northwell Health, among others. Geoff Hounsell cut two high profile spots: Bud Light's politically-themed The Bud Light Super Bowl Party, starring Seth Rogan and Amy Schumer, and Turbo Tax's Never A Sell Out, with Anthony Hopkins. In the Bud Light spot, Rogan and Schumer take to the podium to rally citizens for their new campaign. The spot was shot in HD and cut on an Avid. In the Turbo Tax commercial, Hopkins denounces corporate pitchmen, while slyly spreading Turbo Tax's "free" promotion. The project was shot on 35mm film and also cut inside Hounsell's Avid. TIMBER PARTNERS WITH T-MOBILE SANTA MONICA — Design & digital production studio Timber (www.timber. net) provided VFX and post for three Super Bowl commercials. The studio contributed to Hyundai's The Chase, Buick's Wedding and T-Mobile's Harvey Drops the Ball. In T-Mobile's Harvey Drops the Ball, host and comedian Steve Harvey, fresh off his Miss Universe blunder, is back with another correction, but this time it's not his fault. The card clearly states that T-Mobile doubled its LTE coverage, leaving other networks to take the heat. Bright pink balls, representing the company's brand, swirl down a track nearby. Publicis conceived the spot and Prettybird produced it. Arcade handled the editing. Timber's services included design, modeling, tracking, particle effects, lighting and compositing. MPC TEAMS WITH SKITTLES, MOUNTAIN DEW & KIA LOS ANGELES — MPC ( contributed to a number of this year's Super Bowl commercials, including those for Mountain Dew, Kia, Death Wish Coffee and Skittles. Rock legend/Aerosmith frontman Steven Tyler got his chance to "Taste the Rainbow" as the subject of his very own Skittles portrait in Sing Something from agency DDB Chicago and director Andreas Nilsson of Biscuit. MPC LA embraced the absurdity of creating a portrait that talks and sings to impress Steven Tyler, before literally falling on its Skittles face. Led by VFX supervisor/head of 3D Jason Schugardt and lead Flame artist Gizmo Rivera, MPC's team brought the portrait to life in CG, first creating scans of the room, empty frame and bust for tracking. In Houdini, they built the portrait with instanced Skittles onto simplified geo face ge- ometry. That geo was then rigged and animated in Maya, and sent back to Houdini to be lit and rendered. 2D artists put the finishing touches on the rendered CG Skittles.

Articles in this issue

Links on this page

Archives of this issue

view archives of Post Magazine - March 2016