Post Magazine

March 2016

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Page 15 of 51

BITS & PIECES 14 POST MARCH 2016 MINNEAPOLIS — Ditch ( has added editor Aaron Nelson to its team, as well as promoted long-time assistant editor Ben Thompson to a full creative editor position. The news follows Ditch editor/owner Brody Howard's recent partnership to launch the interactive studio Ditch Creative (www.ditch- "We're thrilled to have Aaron join us here at Ditch," says Howard. "Having spent time in-house at an ad agency as an editor, Aaron really understands the demands put on our clients. He is a great young talent, and he really expands our roster perfectly. Ben has been with Ditch for several years as an assistant editor and has grown to develop his own voice in the room. These two editors represent the next generation of creative editorial talent; it's been exciting to see their new thinking in the suite." Nelson is a homegrown creative editor who excels at efficiently crafting stories that con- nect with audiences. His influences include music, film, and competitive leisure sports. He spent six years as an in-house editor at Minneapolis-based ad agency Olson, where he cut broadcast spots for Sears, Bauer, and Minnesota State Lottery among others. He's also a guitarist/songwriter who has toured the US, Canada, and Europe. Thompson hails from Iowa, where as a kid, he honed his skills making kung fu films with buddies and later dominated local film festi- vals. Like Nelson, he too graduated from the Minneapolis College of Art and Design with a degree in film. In the past year at Ditch, he's cut campaigns for national brands American Family Insurance and Purina, among others. DITCH STRENGTHENS IN- HOUSE EDITING TEAM Ditch editors (L-R) Ben Thompson and Aaron Nelson. JVC ANNOUNCES GY-LS300 4KCAM CAMCORDER REBATE, SLO-MO UPGRADE WAYNE, NJ — JVC Professional ( Video, a division of JVCKenwood USA Corporation, has announced a $1,000 instant rebate and new slow motion recording upgrade for the GY-LS300 4KCAM handheld Super 35 camcorder. Available via a free firmware upgrade in April, the slow motion mode records HD footage at up to 120 frames per second. Designed for cinematographers, documentarians, and broadcast production departments, the GY- LS300 features JVC's 4K Super 35 CMOS sensor and an industry standard Micro Four Thirds (MFT) lens mount. With its unique Variable Scan Mapping tech- nology, the GY-LS300 adjusts the sensor to provide native support of MFT, PL, EF, and other lenses, which connect to the camera via third-party adapters. The technology also drives the Prime Zoom feature, which allows shooters using fixed-focal (prime) lenses to zoom in and out without losing resolution or depth of field. Other features include the "JVC Log" gamma setting, which expands dynamic range by 800 percent with film-like latitude, and a built-in HD streaming engine with Wi-Fi and 4G LTE connectivity for live transmission to hard- ware decoders or content delivery networks (CDNs). The camera records 4K, HD, and SD footage in a variety of formats to dual SDHC/SDXC card slots. The $1,000 instant rebate is valid only on new GY-LS300 camcorders purchased from an autho- rized JVC Professional Video Products dealer through March 31, 2016. The GY-LS300 is also eligible for a three-year extended parts and labor warranty. HARMONIC RELEASES DOCUMENTARY ON MAKING OF NASA TV UHD CHANNEL SAN JOSE, CA — Harmonic (www.har- now has a documentary short available that examines the making of NASA's first ultra-high-defini- tion (UHD) TV channel. The video is available on the Harmonic chan- nel: www.harmonicinc. com/resources/videos/ nasa-uhd. NASA TV UHD, the first noncommercial con- sumer UHD channel in North America, showcas- es the breathtaking beau- ty and grandeur of space using high-resolution images and video generated on the International Space Station and other current NASA missions, as well as remastered footage from historical missions. The Harmonic documentary discusses the technical challenges NASA and Harmonic overcame — within a matter of months — to put NASA TV UHD up on one satellite link along with NASA's existing SD and HD channels. "Our signal is up on the bird, and so that's exciting — to be blazing a new trail and leveraging the very latest state-of-the-art technology in television and video," says Peter Alexander, chief market- ing officer at Harmonic.

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