Post Magazine

February 2016

Issue link:

Contents of this Issue


Page 44 of 51

POSTINGS 43 POST FEBRUARY 2016 EVOLVING THOUGHTS ATLANTA — Evolving Thoughts is a new Adult Swim ID from Awesome Inc. (, that features music and sound by Bluetube. The first in a series of three IDs, the project is the result of the network's ongoing call to creativity. Evolving Thoughts features mor- phing objects in a stream of consciousness dreamscape. The ID project involved everyone from artists to producers at Awesome Inc., contrib- uting to the development of a concept collection from which Adult Swim could choose. The selected finalists were then brought to vivid life by Awesome's design and animation team, with music and sound by Bluetube's Michael Kohler, who produced original tracks in ProTools that reflected each mood and genre. Animation was completed in Adobe Photoshop and composited in Adobe After Effects. Glows were created with GenArts' Sapphire plug-ins. Floating dots were created with Red Giant's Trapcode Particular. BILLETE MIAMI — Post boutique Marca ( helped launch a new campaign for H&R Block that features Latin urban recording artist Wisin. Editor Silvina Soto cut the :30 and :60 spots, which call attention to H&R Block's February promotion. Each day, through February 15th, 1,000 people will win $1,000 — totaling $1 million a day for the first month of the tax refund season. Marca, H&R Block's agency of record, conceived the spot. Wisin re-recorded his hit song "Piquete" for the campaign. In the new version, titled "Billete" (money), the star encourages US Latinos to file their taxes early and visit H&R Block offices for a chance at the daily drawing. Soto cut the project on an Avid Media Composer V.8.4.4 system, working off an EditShare network. Assimilate Scratch was employed for color grading. Graphics and effects were created using Adobe After Effects. NEIGHBORS NEW YORK — Blacklist and Studio AKA ( were recently commissioned by Morton Salt to craft the :90 Neighbors. The ani- mated short offers a dog's-eye view of the changing winter landscape and how it affects family pets and their friendships. Neighbors follows two dogs, Lucy and George, who are separated by snowy circumstance and miss each other greatly. Directed by Studio AKA's Marc Craste, with art direction from Olga Stern and characters designed by Steve Small, the film was produced as a blend of CGI and painted backgrounds, with hand-drawn refinements to the animation created by the AKA team, giving the characters extra warmth. Music was scored by Antfood; animation and rendering was done in Maya, with additional linework from TV Paint. Matte paintings were com- pleted in Photoshop, while compositing was performed in After Effects. VIKINGS SANTA MONICA, CA — King and Country ( created a new teaser campaign for season four of History's hit series Vikings, premier- ing February 18th. Featuring the Viking leader and his former wife, the spots tease this season's possible story arc with dark, evocative visuals, including haunting premonitions, a surreal banquet and deadly snakes. King and Country, which developed the original branding and logo for the series, completed all aspects of production in-house, including shooting, di- recting, writing, editorial, design, animation, CG, VFX, color and finishing for two :60 spots, with two :30 cutdowns. The shoot took place over the course of two days on the Vikings' Ashford Studios soundstage in Ireland. K&C shot with the Red Epic Dragon and captured live-action plates of the environment and snakes on-set before augmenting everything in post. There, they used Premiere, Maya, After Effects and Nuke to create the layered composites, animated snakes and rich palette.

Articles in this issue

Links on this page

Archives of this issue

view archives of Post Magazine - February 2016