The Tasting Panel magazine

January 2016

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Page 70 of 148

MEIOMI TREATS ITS LOYAL CONSUMERS AS LOVINGLY AS ITS GRAPES by Jessie Birschbach N o, we haven't died and gone to heaven. The handsome men dressed in white looking after our needs aren't angels; they're spa attendants. Well, yes, touché, the wine we're drinking does taste like the nectar of the gods, but it's available here on earth—it's called Meiomi; and we're actually at the "Nouveau You Spa" event thrown by Meoimi at the historical Victorian-style Lombardi House in Hollywood, California. I shouldn't be surprised though; the invitation did promise "An Evening of Primping, Polishing and Perfect Pairings." I spoke with Meiomi Brand Manager Tanya Beers, who offered a touch more detail on the event. "We developed unique treatments with our chosen spa partner that speak to the three distinct regions of the grapes used in the wine's tri-appellation blend: from exfoliating foot rubs that speak to the rich texture and earthy qualities of the Monterey grapes, to 15-minute aromatherapy massages utilizing the bold and expressive spices of the Santa Barbara region, to a luxe man- icure with colors of the Sonoma region." The event was catered by a celebrated wellness-focused L.A. caterer, Heirloom Catering. Guests left with food pairing tips along with the perfect Meiomi Pinot Noir bottle, packaged as a spa good. LOYALTY Cocktail expert Elana Lepkowski matches her nail polish with the color of Meoimi Pinot Noir. An incredible spread provided by Heirloom Catering of Los Angeles. Spa attendants greeted guests with Meiomi wine and suave smiles at the Lombardi House in Hollywood, CA. PHOTO: BFA PHOTOGRAPHY, COURTESY OF MEIOMI WINES PHOTO: BFA PHOTOGRAPHY, COURTESY OF MEIOMI WINES The colorful label of Meoimi's Nouveau Pinot Noir looking fab on nails too. 70  /  the tasting panel  /  january-february 2016 LOYALTY Luxury and

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