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EASY ACCESS, WORLD CLASS BUSINESS AND PLEASURE FACILITIES AND DIVERSE OPTIONS MAKE FLORIDA A POPULAR DESTINATION FOR Family at Beach Pier in Daytyona Beach WRIT T EN AND COMP IL ED BY SOLOMON J . HERBERT L ocation is one of the biggest factors in selecting a meeting destination; choosing the right destination is as important as the meeting itself.As a locale that boasts beautiful beaches, world-famous attractions, warm weather and easy air accessibility, Florida is no stranger to hosting large groups. Florida offers value and excitement to meeting planners and meeting attendees.With diverse meetings products, the Sunshine State has something for groups of all sizes.With plenty of international airports, vast meetings spaces and many destinations that offer incentive packages,meetings in Florida equals value. North Florida features a Deep South charm with brick-lined roads, larger-than-life trees and antebellum estates. Although North Florida offers small-town charm, its international airports provide easy air accessibility to the region. During your next meeting in North Florida, unwind on some of the Sunshine State's world-famous courses at theWorld Golf Hall of Fame in St.Augustine.Whether it's swinging with the pros or just putting around with the beginners, the Sunshine State offers a range of opportunities for every member of the group. Major cities in North Florida include Pensacola,Tallahassee, Jacksonville and St.Augustine. Central Florida is a unique combination ofman-made attractions and natural wonders.At its heart, giant animatronics- filled theme parks among quiet expanses of genuine wilderness preserves.With many theme parks being permanent fix- tures in the Sunshine State,Florida's amusement parks offer thrills for all groups.For groups who want to get in touch with their inner child,Central Florida offers that excitement.Major Central Florida cities includeOrlando,Kissimmee,Daytona Beach, St. Petersburg,Tampa andVero Beach. South Florida offers a life of luxury or a life of leisure, whichever lifestyle best suits your corporate meeting.With the ability to accommodate both large and smallmeetings, South Florida allowsmeeting planners to pick their pleasure.Cities in South Florida include Fort Myers, Naples, Key West, Miami, Fort Lauderdale, Palm Beach and many other cities in between. The Sunshine State has it all formeetings and group travel.For a full overview of everything Florida has to offer groups, head to meetings.VISITFLORIDA.com. 52 Black Meetings & Tourism March/April 2012: www.blackmeetingsandtourism.com Photo Credit: Dayton Beach CVB