The Tasting Panel magazine

December 2015

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Page 12 of 136

12  /  the tasting panel  / december 2015 INDUSTRY SPOTLIGHT The Name Game O ther Guys, Inc., has announced a transition to a new name, 3 Badge Beverage Corporation, effective January 1, 2016. The new name also includes the company's spirits division, 35 Maple Street Spirits. "The new name reflects our family's history, and it underscores our connec- tion to Sonoma and our commitment to producing a quality wines and spirits portfolio," noted President August Sebastiani. "I'd like to emphasize, however, that this corporate name change will not affect our brands themselves, nor does it affect operations." APPOINTMENTS H igh West Distillery, Utah's first legal distillery since 1870, announces the appointment of two distinguished industry veterans to their leadership team. John Esposito is High West's new Chief Commercial Officer, and Gerry Ruvo, Chairman of Campari America, joins as the newest member of the High West Board of Managers. In Steven King's movie Rose Red, the visitors to the haunted house found a wine cellar stocked with old wines. They treated themselves to a 1949 Dom Pérignon. Chardonnay descended from a cross between the Pinot family of grapes and Govais Blanc, according to DNA testing. The first two patents for corkscrews in the United States were issued in 1860. Adding on to our series of inter- esting facts about wine, enjoy some more tidbits of knowledge from Dick Rosano's book Wine Trivia . . . In So Many Words. Did You Know? A New Partnership C ape Classics, longstanding premier importer of South African wine to the U.S. and noteworthy newcomer in French wines, announces a new distributor partner in the Connecticut market. The Winebow Group will guide distribution activity of Cape Classics' French wines—includ- ing labels from the Loire, Rhône, Burgundy and Languedoc regions— throughout the Northeastern state. The Pure Choice T he Consejo Regulador of D.O. Rías Baixas has selected national wine and lifestyle agency Gregory White to lead the renowned Spanish wine region's €1 million-plus, three-year strategic marketing campaign. The new campaign will focus on the region's reputation for producing refined white wines from Spain's native Albariño variety, consistently ranked among the world's best. The campaign—The Pure Choice in White Wine. Rías Baixas, Albariño.—includes media outreach, digital marketing, retail activation, restaurant promotions and events marketing.

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