Black Meetings and Tourism

September / October 2015

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7 B M & T ••• September/October 2015 ••• CARIBBEAN CORNER Meeting Matchmaker, Meet Puerto Rico's (MPR) latest social media campaign, created in conjunction with social media agency Sparkloft, is the answer planners have been seeking to arrange the perfect meeting. Planners have in mind the idea of the perfect meeting style, ameni- ty, hotel size and location – but does it exist? Meeting Matchmaker says yes, and makes it a reality with a swipe and the meeting planner is on their way to making their "dream meeting" a reality. The new campaign was launched recently through Twitter, Facebook and LinkedIn and ran throughout the month of June. "Meet Puerto Rico tries to stay ahead of, and on top of the trends and we offer what our plan- ners need, before they ask," said Milton Segarra, president and CEO of Meet Puerto Rico. "Meeting Matchmaker is a time-saver and a good way to showcase our destination in an easy and fun way." The app's de signed for mobile users and the layout is clear and it's simple to use. HOW IT WORKS Meeting Matchmaker is a user friendly app. Planners start by swiping right or left when shown a variety of images reflecting meeting styles and activities in Puerto Rico – large group, beach, casino, adventure, etc. Each photo selection is linked to a grouping of MPR partners based on the amenities, products or services they offer (that match the selection). When a user swipes to select the style, a random p artner from the grouping will be shown as an example of Puerto Rico's offering in that category. After the user completes their selections, more information will be shown about all of the partners in the selected grouping, including special offers. Once the planner receives the meeting recommendations, they will be asked to enter for a chance to win one of more than 10 prizes, including a five-day day t rip to Puerto Rico that will include hotel stay, Meet & Greet at the airport, airline gift card with a value of $500, and a tour. Second and third prizes include a three-day hotel stay plus tour. This effort is the second Meet Puerto Rico branded social media offer- ing. The first, "Eleventes," was launched late last year and provides a suite of social media services to make outreach simple and afford able. The first group to use Eleventes was the Society for the Study of Reproduction, who held their conference, July 16-23, in Puerto Rico. Find your perfect match for your meeting at www.meetingmatchmak- Meet Puerto Rico is a non-profit organization established in 1962 to drive meetings, conventions, trade shows and incentive groups to Puerto Rico. With offices in San Juan, Meet Puerto Rico strengthens Puerto Rico's competitive position in the Americas and abroad by increasing awareness of the Island's outstanding meeting facilities and services, and produces approximately $100 million to the local economy. Meet Puerto Rico can be reached at info@meetpuertorico .com or at its website www.meetpuer- MEET PUERTO RICO LAUNCHES "MEETING MATCHMAKER" SOCIAL MEDIA CAMPAIGN New App Helps Planners Make That Perfect Meeting – Perfect

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