Issue link: https://digital.copcomm.com/i/592242
7 B M & T ••• July/August 2015 ••• www.blackmeetingsandtourism.com CARIBBEAN CORNER The all-suite, luxury Caribbean villa resort, The Landings St. Lucia, has forged a new partnership to attract discerning travelers to the Caribbean. Kashmie Ali, managing director of the AAA Four Diamond Award resort, announced the new ties between the award-winning resort and Kiwi Collection, one of the world's largest independent collections of hotels for people who care where they stay. "We take very seriously our premium brand of hospitality," said Ali, who asserted the partnership will help differentiate the resort features, including its beachfront location, considered by many the best on the island, as well as its combination of the marina and the outstanding con- struction quality of The Landings' villas. "Kiwi Collection provides expert guidance on the best luxury hotels to book for a range of tastes and budgets and we're very pleased to be working with The Landings St. Lucia in an enhanced relationship," said Natalie Boaa Kim, director of Hotel Programs for Kiwi Collection. She added: "From its outstanding beach to the spacious suites and signature spa, guests will enjoy barefoot luxury that's truly decadent." According to Forbes.com, "Kiwi Collection is to luxury hotels what the Michelin Guide is to restaurants." The Vancouver-based Kim explained that the deal is a "twofer" for The Landings since the world's largest global payments tech- nology company, Visa, has partnered with Kiwi C ollection to attract Visa premium cardholders to the Visa Luxury Hotel Collection. According to a 2011 study commissioned by Visa, its premium cardholders consisting of high net worth and affluent spenders, want to make smart choices when purchasing. They look for good value, special treatment, and depend on rating systems such as the Michelin Guide, and wine ratings. Since 2003, Kiwi Collection's highly trained team of hospitality experts have scoured the globe in search of the very best hotels and resorts - regardless of size, brand or affiliation. And affluent travelers, travel agencies, and media have learned to trust Kiwi Collection as an authority on the best places to stay. For further information, visit www.landingsstlucia.com. THE LANDINGS ST. LUCIA FORGES NEW PARTNERSHIP Cheryl Andrews Marketing Commun- ications (CAMC), a leading full-service public relations firm specializing in the travel, hospitality, luxury and real estate markets, has been selected to serve as the North American PR agency of record for Four Seasons Resort Nevis, the island's premier luxury hotel and the only Four Seasons Resort in the Caribbean. With more than 30 years of experience representing Caribbean travel clients from its base in Miami, CAMC is well-suited for this role. The agency has hosted countless media visits to the island while representing the Nevis Tourism Authority from 2001 to 2011 and also brings first-hand knowledge of the property, having worked with Four Seasons Resort Estates Nevis on a real estate project basis throughout the years. "We intimately know the resort and destination, and as the best connected agency in the Caribbean travel market, we are eager, ready and confident in undertaking this new role," said President Cheryl Andrews. "And with the resort's upcoming 25th anniver- sary next year, the timing is right for us to share the Four Seasons Resort Nevis story with our media contacts, industry influencers and the world." The Four Seasons Resort Nevis account will be handled by President Cheryl Andrews, Vice President Claire Kunzman and Account Executive Melissa Benhaim, a former Four Seasons employee. Together, the team will develop and implement a strate- gic PR campaign that will target key markets in the U.S., Canada, the Caribbean and beyond. Visit www.cam-pr.com for more information. CHERYL ANDREWS MARKETING NAMED PR AGENCY OF RECORD BY FOUR SEASONS RESORT NEVIS South Florida's Leading Travel PR firm Will Represent Nevis' Premier Luxury Hotel The Landings St. Lucia has a great beachfront Cheryl Andrews