Issue link: https://digital.copcomm.com/i/566135
PORT A traditional Cockburn's Port boat— a rabelo—in Porto, Portugal. Mispronounced with Pride W hen you're blowing out the birthday candles, what do you wish for? Love? Riches? For people to finally say your name right? The latter may seem off-kilter, but you can't blame esteemed Port shipper Cockburn's for taking every chance they can get to hope for proper pronunciation. The brand's name is pronounced KOH-BURNS. Make sure to drop the "ck," or risk making the ultimate Port-lover faux pas. Despite a myriad of opportunities for unfortunate gaffes, Cockburn's approaches their predicament with a sense of humor. Amid their bicentennial, Cockburn's parades their slogan proudly: "Mispronounced for 200 Years." All jokes aside, after 200 years, Cockburn's remains serious about making top-quality Port, with the Cockburn's Special Reserve at the core of the portfolio. First launched in 1969, Special Reserve was an overnight sensation, revolutionizing the Port trade by finding a way to bridge the gap between affordable ruby PHOTO COURTESY OF COCKBURN'S PORT ESTEEMED PORT SHIPPER COCKBURN'S TURNS 200 by Bryce Wiatrak september 2015 / the tasting panel / 59