Issue link: https://digital.copcomm.com/i/559853
www.postmagazine.com 37 POST AUGUST 2015 4K HDR AND etter pixels or more pixels? Nearly 50 percent of US homes will own a 4K TV by 2020, yet both Netflix and Amazon Prime say High Dynamic Range (HDR) is more important. Meanwhile, editing 4K content re- quires a faster computer, updated software, and even more storage. Which format should post produc- tion be focusing more on? Where's the demand, and what is the most affordable way of doing it? Key Code Media (www.keyco- demedia.com), along with Sony Professional, StorageDNA and Avid, is bringing together an industry pan- el to discuss the future direction of post workflows and look at what the necessary software/hardware tools and services are that will be vital for the growth of post in the future? The sold-out panel discussion, which takes place at Sony Pictures Studios in Culver City, CA, on Wednesday, August 19 at 5:30pm/ Pacific, will also be available as a free, live Webcast for those who can't be in attendance. "This event will aim to resolve current 4K/HDR challenges faced by both creative and technical de- cision makers in post production," says Mike Cavanagh, president of Key Code Media. The list of speakers include: • Michael Cioni, CEO, Light Iron • Bryan McMahan, senior digital colorist, Modern Video Film • Robert Carroll, senior director, Dolby Laboratories • More panelists to be announced • Moderated by Larry Jordan, Digital Production Buzz HDR AND 4K: MAKING THE RIGHT POST DECISIONS Panel to discuss latest trends and workflows SPONSORED ADVERTORIAL: KEY CODE MEDIA B Jordan LARRY JORDAN, MODERATOR Host, Digital Production Buzz Larry Jordan, host of Digital Production Buzz, is a producer, di- rector, editor, consultant and trainer for more than 40 years. He's worked at local TV stations, US network TV, and created numer- ous corporate videos and audio podcasts. Based in Los Angeles, Jordan is a member of both the Directors Guild of America and the Producers Guild of America, and has author of thousands of technical articles and eight books. He writes and publishes Larry Jordan's Free Weekly Adobe and Final Cut Newsletter. McMahan BRYAN MCMAHAN, PANELIST Senior Digital Colorist, Modern Video Film Bryan McMahan is an experienced and accomplished digital color- ist with nearly 100 feature films to his credit. His recent efforts in- clude Knight of Cups and Weightless, both with director Terrence Malick and Academy Award-winning cinematographer Emmanuel Lubezki. He has also worked with directors William Friedkin, Sam Mendes, Ridley Scott, John Woo and Walter Hill, and has been involved in numerous 4K re-mastering projects, including To Live and Die in LA, 48 Hours, and The Boys in the Band. Cioni MICHAEL CIONI, PANELIST Founder & CEO, Light Iron Michael Cioni's passion for digital cinema has helped shape the landscape of the rapidly changing media ecosystem. As the CEO of Light Iron, he has supervised the digital intermediates and work- flows on hundreds of feature films, including Gone Girl, Muppets Most Wanted, Ender's Game, 42, and The Social Network. As the industry leader of mobile post production, each year Cioni provides Light Iron's Outpost Systems to more than 100 television shows, broadband shows, features, and commercials. Carroll ROBERT CARROLL, PANELIST Senior Director Content Solutions – Imaging Dolby Laboratories At Dolby Laboratories, Robert Carroll is responsible for produc- tion and post production solutions related to Dolby Vision. Prior to joining Dolby, Carroll was President of Cine-tal Systems. His involvement in cinema and television spans more than 36 years in engineering, marketing and executive positions. Those who are interested in registering for the free Webcast can visit: keycodemedia.com