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NOW HEAR THIS! www.postmagazine.com 30 POST AUGUST 2015 work with, Wolfe says he had to be very conscious about his volume assignments. "It was a constant juggling of the ramp up, the explosion, and the aftershock of the explosion versus all the dialogue. You only have so much time to step down to where the dialogue will be within spec," says Wolfe. Working in Pro Tools 11, he mixed the campaign in 5.1 surround, mon- itoring levels via the Dorrough Loudness Meter. Additionally, he used the Waves WLM and Dolby Media Meter to check CALM Act compliance. "The hardest part was making that explosion as big and aggressive as possible while solidly sitting right at the limit of the CALM Act, which says -24dB LKFS +/-2dB. Well for this spot, I needed that +2dB badly." ELEVEN: GMC PRECISION CAMPAIGN Jeff Payne, founder of audio post facility Eleven in Santa Monica (www. elevensound.com), called on his years of experience as a mixer in both the music and audio post for advertising industries for GMC's "Precision" campaign, created by Leo Burnett Detroit. The three-spot campaign, which aired during the NBA playoffs, features the song "Eminence Front" by The Who. "The ad agency bought the rights to the song and they supplied us with all the splits," says Payne. "They told me to go nuts with the music. Typically when a big band sells their song, they don't want you messing with the flow of the tune and there are a lot of restrictions. But The Who let us do anything we wanted with it." Payne had complete freedom to remix "Eminence Front," tailoring the track to hit key moments in the picture. "They al- lowed me to take pieces of the track, like the baseline from one part and the drum fill from another, and a guitar line from over there, and build and design a track that has tension and release," says Payne. "For me, as a musician, it was so much fun to make the track work visually and also to give it flow and movement." In an unsupervised session, Payne created several music variations for the :60 version of Fastball, the first spot in the campaign, and presented them to Leo Burnett Detroit chief creative officer Steve Chavez and his team — Jim Amicucci, Larry Donabedian, and Adam Van Dyke — for review. "It was such a great team to work with," says Payne. "One nice thing about being in the business for so many years is you establish longtime relationships with GMC's Sharp spot from the "Precision" campaign, which was mixed at Eleven. GMC's basketball-themed Swish. The campaign features music from The Who. Eleven's Jeff Payne (right) mixed the GMC project in 5.1.