Issue link: https://digital.copcomm.com/i/5474
Through participation in HP Advisory Councils, their feed- back goes straight into HP's R&D organizations. HP's latest workstations, the HP Z Series—a reinvention of the worksta- tion from the core outward that o ers unprecedented perfor- mance, value, and serviceability in a sleek new design—incor- porate much of the input provided by this industry. "HP is driving a high level of customer intimacy and under- standing of customer requirements. Digital content creators are relying on us to deliver a high-quality, high-performance, high-reliability solution," says Je Wood, Director, Worldwide Workstation Marketing, HP. "We reshape our products to solve their problems." The HP Z800, HP Z600, and HP Z400 Workstations are the culmination of more than 20 HP design innovations—includ- ing a self-checking power supply and removable hard drives— marking the rst HP workstations to be fully serviceable with only one's ngers. Absolutely no tools required! Artists can further bene t from HP's unique DreamColor Pro- fessional Display, the world's only color-critical LCD based on HP DreamColor Engine technology. HP's DreamColor display coupled with the rst full 30-bit infrastructure on the desktop not only ensures color accuracy throughout the work ow, but also enables artists to mimic precisely what moviegoers will see in the theater. One of the next hottest trends in production, HP SkyRoom delivers instant, high-de nition videoconferencing with high- delity audio and high-resolution application sharing to en- able entertainment industry pros to take their creations to new places without having to leave their workspace. Produc- tion studios often need to collaborate with remote o ces, and HP SkyRoom brings real-time, face-to-face collaboration to the desktop, enabling colleagues to gain instant feedback and in- sights without time- and budget-consuming travel. With the help of the media and entertainment markets, HP has outdone its competition and achieved the Number 1* position in the worldwide workstation market. Chances are, when you see a production studio pushing the boundaries of imagination and innovation, HP workstations are hard at work in the background, helping artists deliver on time, on budget, and beyond the boundaries of what was previously possible. HP provides the tools to achieve what creative imaginations can dream up. Visit HP workstations online at www.hp.com/zworkstations "We had to introduce staggering amounts of computing power to meet Bob Zemeckis' vision. This had to be done quickly—from workstations to compute farm—across a highly connected, distributed studio in both Northern and Southern California. HP understood this and worked closely with us to meet these needs." Phil Peterson, Chief Technology Offi cer, ImageMovers Digital WHAT THEY CREATIVELY IMAGINE. "DreamWorks Animation is really about telling great stories, in visually extraordinary ways. If you were to pull back the curtain and see every- thing that happens behind the scenes, what you'd see is HP plays a key role in how we make these fi lms, providing the technical infrastructure that makes the impossible possible." Derek Chan, Head of Digital Operations, DreamWorks Animation * Industry research fi rm IDC (www.idc.com) reported in its "Worldwide Workstation Tracker, November 2009" that HP led the desktop workstation category (including workstation desktops, blades, and racks) in market share in CYQ3 2009. How To Train Your Dragon TM & © 2010 DreamWorks Animation L.L.C.