Issue link: https://digital.copcomm.com/i/54443
Getting Why social networking should be part of your business plan. By Randi Altman There is no more denying. There is no more avoiding. While some went kicking and screaming into the world of social networking, most have gotten past the gratuitous sharing (you got new shoes? awesome) and found the real value. Our very international industry has embraced social networks — it keeps us closer, it keeps us smarter, it keeps us debating (hello, Final Cut Pro X). Whether using it as a marketing tool to share your work or as a way to help build community, Twitter, Facebook, YouTube, and more are here to stay. doing these apps. Being able to go cross platform with iOS (an advance mobile platform) is a big issue for us, as is social media. We do Twitter APIs and Instagram APIs for our clients, and we are able to use the technology for ourselves as well." In 2011, Click built a "share" function into every video on its Website (www.click3x.com), allowing people to share these on their Facebook page, Twitter feed or other social media networks. "Part of the goal is to make our three Websites — ClickFire Media, our interactive division; the Click 3X flagship site; and Click 3X Entertainment — stronger," says Corbett. Click also relaunched click3x.com with a new search function, it's called deep linking, which means each section of the Click site has its own URL. If you visit Click's Facebook page, you can't help but notice its heft, so to speak. Click has found a way to link all of its offerings together by repurposing the work of ClickFire Media. Click has a good number of likes (over 3,000 as I type) on Facebook, and are engaged to the point where they get as much, and sometimes more, traffic than their Websites. "If you click on Our Work, for example, you access that Click 3X uses the apps it creates for clients via its interactive division to enhance its online and social media presence. CLICK 3X Not only does NYC-based creative studio Click 3X believe in the value of social media, they have taken it to another level, leveraging their work creating Facebook and mobile apps for cli- ents and applying them to the company's business model. "Social media is our primary marketing method," explains president/partner Peter Corbett. "Part of what we do is interac- tive campaigns for clients, so we have a whole development team 20 Post • February 2012 www.postmagazine.com work on a special app that we built," explains Corbett. "We also have an iOS HTML 5 version of that, so if you are accessing the Click Facebook page on an iPad it defaults to a different tech- nology so you can still see the work — it senses what platform you are viewing on." Down the left site of their Face- Engage