The Tasting Panel magazine

July 2015

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Page 36 of 136

36  /  the tasting panel  /  july 2015 A s the beverage industry's largest career network, BevForce knows who's coming and who's going at the leading global beverage companies. BevForce is the only beverage industry staffing agency providing both an online job board and executive recruiting services. Visit to sign up for the Movers & Shakers newsletter or to report your job move or recent hire. Monika Kaufman has been named Regional Sales Director, Northeast Region at Armand de Brignac. She had been Northeast and Nevada Regional Sales Manager at HALL and WALT Wines. Justin Kleineider has been named Regional Sales Director, West at Armand de Brignac. He had been Lifestyle Manager of Luxury Accounts at Pernod Ricard USA. David Klein has been promoted to Executive Vice President at Constellation Brands, Beer Division. He had been CFO of Constellation Brands, Beer Division. Charles Van Es has been named Vice President of US Marketing at Vita Coco. He had been Senior Director Portfolio Brands at Heineken USA. Mark Reinheimer has been named National Account Manager, On Premise, U.S. at Bronco Wine Company. He had been National Account Manager-West at Epi. Brittany Siravo-Iuliano has been named Division Director, American Spirits at Southern Wine & Spirits of PA. She had been Spirits Brand Manager at Southern Wine & Spirits of PA. Carlos Carreras has been named CEO of Blue Ridge Spirits Company. He had been Vice President of Sales/National Sales Manager at Western Spirits. Movers & Shakers Three Digital Hires for Online Success Building the right digital and social media team is an extremely important step in the hiring process, whether your brand is 100 years old or new-to-market. Your current consumer lives online, so when it comes to your next round of hiring, Josh Wand, CEO of BevForce—a leading recruiting and staffing agency for the beverage industry—suggests building a savvy digital team that can efficiently generate brand awareness and drive brand objectives. Role call! Digital Strategist: A cross-channel media guru who can offer up guidance and strategies to achieve company goals. A person in this role will act as a liaison between technology, marketing, business development and analytics. They will also have the ability to evaluate and, more importantly, build efficient paths to influence, drive and grow your online business. Growth Hacker: You've probably heard this term being thrown around the web, but it's the real deal. A good growth hacker has killer instinct and the analytical skills to target and acquire information from your desired audience with innovative tactics and, most importantly, at low cost. Content & Community Manager: Assuming a few Instagrams and tweets will move the needle for online success? It's not that easy. To truly engage a digital audience, a community manager must be a consistent part of the digital conversa- tion in your respective industry space—contributing, commenting, sharing and fol- lowing. All day, every day. Additionally, creating your own content (e.g. behind the scenes of your business, industry interviews, innovative videos) gives you in-house (free) leverage to partner with other companies without a "hard sell" attached. The suggestions above are just a few examples of key digital roles to consider. It all comes down to what you need for your brand. For additional hiring advice and/or digital opportunities available in the beverage industry visit CAREER CORNER

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