Black Meetings and Tourism

March / April 2015

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B M & T ••• March/April 2015 ••• 56 Stephanie Balmir-Villedrouin, Minister of Tourism and Creative Industries. "We couldn't be more pleased to have partnered with Cablevision on this campaign and can't wait to showcase Haiti's tourism charms to New York-area viewers." Television ad spots developed for the new Haiti tourism campaign are targeted at members of the Haitian diaspora, as well as mainstream leisure travelers. Ads will air across major cable networks in the New York tri- state area, including CNN, A&E, The History Channel, Food Network, AMC, Discovery Channel, and News 12, reaching an estimated 1 mil- lion households. "This innovative new campaign not only helps to put Haiti firmly back on the tourism map by raising awareness, but it also gives consumers the chance to plan their travel through our very own interactive channel," noted Ms. Villedrouin. Haiti: Experience It!, the dedicated destination channel component of the Haiti tourism campaign, provides viewers with a convenient, interac- tive travel planning resource right on their own TVs. Using their cable remotes, viewers can search and select from a library of on-demand long- form videos providing in-depth information on attractions, hotels, tour guides, events, beaches, and more 24 hours per-day, seven days per-week. "Our new campaign will run for an initial period of five months ending in June, though this is just the beginning," said Ms. Villedrouin. "Just as behind every mountain there are more mountains in Haiti, so too will our marketing efforts continue to grow and surpass the achievements to date." For more information on travel to Haiti, please visit www.haiti - HAITI MINISTRY OF TOURISM LAUNCHES FIRST-EVER U.S. TELEVISION ADVERTISING CAMPAIGN F ully-Integrated Campaign Developed by Cablevision to Air in NY Metro Area Featuring :30 TV Spots,24/7 Dedicated Destination Channel, and Online Exposure Via The Haiti Ministry of Tourism has recently launched the country's first-ever television advertising campaign aimed at attracting U.S. travel- ers. Developed in partnership with Cablevision, the fully integrated cam- paign features :30 TV spots, a 24/7 dedicated destination channel – Haiti: Experience It! – located at Cablevision channel 650, and online exposure via "Haiti is taking a giant leap forward today toward recapturing her place as one of the leading tourism destinations in the Caribbean," said the local economy, which is important because we are all part of that pos- itive experience with the visitor," Segarra concluded. In Puerto Rico, one in four rooms occupied in hotels that can accom- modate large-scale meetings belongs to the groups and conventions seg- ment. Meet Puerto Rico can be reached at or at its website Meet Puerto Rico is accredited by the Destination Marketing Association International (DMAI) as an elite destination marketing organization. DMAI is the world's largest associa- tion of CVBs, representing more than 600 destination management organizations in more than 25 countries. Hotel NR El Rancho, Haiti

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