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4 Post • December 2009 Bits & Pieces N EW YORK — Shilo ( has cre- ated a new brand film for Under Armour, the maker of athletic apparel, footwear and accessories. The :30 ColdGear, Lindsey Vonn + Dick's is being used in broadcast, cable and online media out- lets and features two-time World Cup champion downhill ski racer Lindsey Vonn training in a special lab within Dick's Sporting Goods. The goal of the spot is to promote Under Ar- mour's ColdGear line of apparel, which allows ath- letes to perform optimally in extremely cold condi- tions. The spot features Vonn entering a Dick's retail location and being summoned to the Cold Abuse Simulator, which uses jet engines, snow machines and treadmills to recreate the intensity of an icy downhill course. Andre Stringer and Clayton Vomero of Shilo's cre- ative arm, We Make It Good, conceived the spot, which was shot in an LA factory over the course of two days. Vonn was filmed on a rig to best create the look of a steep mountain course. DP Mar tin Ahlgren captured the live-action on 35mm film using the Arriflex 435 Xtreme package. Shilo used Maya to create the animated jet engine. Practical snow was aug- mented with CG elements. The treadmill was also a practical rig, enhanced through CG. The team used After Effects and Nuke for compositing and finishing. Shilo credits include associate CD Noah Conopask and lead ar tist/CG supervisor Tamir Sapir. Joel Voelker, Miguel Bautista and Tamir Sapir all han- dled compositing. 3D work was executed by the team of Erik Lee, Warren Heimall, Joji Tsuruga, Tamir Sapir, Youngmin Kim, Jiyoung Yoo, Billy Jang and Eric Epstein. Nate Caswell edited the spot with Hedia Maron assisting. Rodeo FX's Helen Kim handled the matte painting. Echolab's Gavin Little provided music and sound de- sign. Sound Lounge recorded VO and handled the mix. Shilo used Maya to model the 3D jet engine. After Effects and Nuke were used for compositing and finishing. Right Now What Post readers are experiencing BOOK:"I am reading "Panic" by Jeff Abbott — a fun action thriller that we happen to be working on getting attached to for directing." — Obin Olson DV3 Productions Wilmington, NC Shilo creates Under Armour's 'simulator' Editor Peter S. Elliot and assistant editor Rob Molina were part of the team that cut Roland Emmerich's apocalyptic feature 2012. The film stars John Cusack, Amanda Peet, Danny Glover and Chiwetel Ejiofor, and was shot digitally using the Genesis camera, with multiple Avid Nitris DX systems used for the edit. Post spoke with the editorial team about their work on film and how they handled so many VFX shots from Uncharted Territory. See the full story on Sony opens Colorworks 4K DI facility C ULVER CITY, CA — Sony Pic- tures Enter tainment (www. has opened a new, full-service digital intermediate fa- cility.The 14,000-square-foot Colorworks center is housed in the studio's Stage 6 and offers a realtime, 4K digital workflow. John Persichetti, Steve Bowen and Trent Johnson — three colorists whom have hundreds of films to their credits — have also joined the Colorworks team. Colorworks adds to Sony Pictures Studios' existing list of services, which in- clude sound editorial, stock footage and visual effects. The new DI facility will ser ve Sony Pictures' and other clients' projects beginning immediately. The cen- ter has already contributed to Sony's own projects, including Michael Jackson's This is It, Zombieland and Cloudy With a Chance of Meatballs in 3D. The new digital intermediate center houses nearly 3.5 Petabytes of storage and will feature seven FilmLight Base- light color grading systems, all of which will be connected to the studio's Digi- tal Backbone.

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