The SOMM Journal

June / July 2015

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Page 29 of 100

RIPE. RUGGED. CRISP. BRIGHT. Ribera y Rueda are winning over experts and new consumers alike. The notable Spanish wineries from these two regions have united to make serious wine accessible with multimillion-dollar funding and a high-impact marketing program, from point-of-sale events to sommelier tastings and an engaging multi-channel social media campaign. It's time to "Si" what's next from Spain. Call your local distributors to discover our uniquely original reds and whites. "Old-vine character, modern and classic expressions, all at an incredible value ... what more could a sommelier want?!" - Alex LaPratt, Master Sommelier

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