SAG Special Issue 2012

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Page 44 of 73

CELEBRATING THE CRAFT Generous Corporate Partners BRING VALUABLE SUPPORT TO THE SAG FOUNDATION W hen the first Awards Committee of Screen Actors Guild met, they developed certain guiding principles that have stood the test of time over the SAG Awards' 18-year history: » The SAG Awards would celebrate excellence in film and television performance. » The SAG Awards would be self-supporting, never funded by member dues. » The SAG Awards would be a source of income for Screen Actors Guild and help enhance awareness of the Guild throughout the media, the industry and the public. » The SAG Awards would provide support for and awareness of the important work of the Screen Actors Guild Foundation. TAITTINGER The SAG Awards' mission to enhance awareness of Screen Actors Guild and the SAG Foundation has continued to flourish over the years. The SAG Awards has become an integral part of entertainment industry media coverage, particularly during awards season. And with the Awards solid viewership on TNT and TBS, SAG and Screen Actors Guild have increasingly become household names. Early in its history, the SAG National Board member and SAG Awards Committee member Scott Bakula gives the annual Taittinger toast in 2011. 45 SCREEN ACTOR - Special Issue 2012 Awards began to develop partnerships with corporate sponsors that recognized the contributions of time, talent and financial support actors give to charitable causes. In addition, these sponsors understand the important contributions to the acting community and the public at large made by the SAG Foundation's humanitarian, educational and philanthropic programs, as well as its Actors Center. These programs help artists understand Angela Weiss/SAG

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