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May 2015

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Page 41 of 51 40 POST MAY 2015 ew York has played a key role in the film industry since the dawn of motion pictures. With moving image pioneer Thomas Edison across the river in New Jer- sey and early studios and distributors setting up shop in New York City, business thrived. Until a little town across the country with year-round sunny skies and endless open space launched an exodus to Hollywood. In subsequent years, the film industry ebbed and flowed in New York. But the fledgling TV business took hold in post- war New York and remained strong for decades. Madison Avenue has long ruled advertising, making the city the country's unrivaled commercial production center. The last decade has witnessed a resur- gence in film and TV production in the city thanks to generous tax incentives. Films and television series have returned to the unique locations, robust industry infrastructure and deep talent pool. Post is on the upswing, too. Here, Post speaks with some of the city's top studios. THE POST NEW YORK ALLIANCE LOBBIES FOR POST TAX INCENTIVES The Post New York Alliance, Inc. (PNYA) ( was formed by 13 post houses and Local 700, IATSE Ed- itors in December 2009 for the purpose of lobbying the statehouse to pass a post-only tax incentive for film and tele- vision. "We'd all seen the benefits from the production tax incentive of 2004," says Yana Collins Lehman, co-chair of PNYA. Local 700 eastern executive director "Paul Moore had lobbied alone for a post credit years before we formed. Then PNYA came together to encourage the legislature to introduce the first of its kind post-only tax credit: no matter where a project was shot, there would be an incentive to finish it here." PNYA was successful, and a 10 per- cent Empire State Post Production Credit debuted in 2010. "We quickly realized that wasn't going to cut it, so we lobbied for an increase to 30 percent, with an additional five percent credit for upstate New York. And that passed in 2013," Lehman says. The fully-refundable tax credit applies to projects that spend 75 percent of their The Post New York Alliance's (L-R) Clark Henderson (Technicolor-PostWorks NY), Jennifer Lane, Yana Collins Lehman and Zak Tucker (Harbor Picture Company). N BY CHRISTINE BUNISH Post for Movies and TV Benefits from Tax Incentives; Spot Post Remains Strong Through Advertising Transition New York Post Market- On The Upswing Napoleon Group has been a factor in New York's advertising scene since '85, when it was known for previs.

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