Post Magazine

May 2015

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Page 3 of 51 2 POST MAY 2015 SEE US ON EDITORIAL MARC LOFTUS Senior Editor/Director of Web Content 516.376.1087 LINDA ROMANELLO Managing Editor 516.931.0730 CHRISTINE BUNISH Film & Video IAIN BLAIR Film JENNIFER WALDEN Audio MICHELLE VILLAS Art Director ADVERTISING MARI KOHN Director of Sales 818.291.1153 cell 818.472.1491 GARY RHODES Eastern & Intl Sales Manager 631.274-9530 cell 516.410.8638 LISA NEELY Corporate Sales Executive, Events, Custom and Integrated Print/Publishing Services 818.660.5828 SUBSCRIPTIONS 818.291.1158 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 800.280.6446 DALE ESCEN Account Manager 818.291.1122 REPRINTS Reprints 781.255.0625 • 818.291.1153 LA SALES OFFICE: 620 West Elk Avenue, Glendale, California 91204 800.280.6446 WILLIAM R. RITTWAGE President / CEO POST ASSEMBLED POST TV: IT'S A WRAP! ike The Avengers, this issue is the result of a team effort. After return- ing from NAB in Las Vegas last month, we are pleased to present our "Post Picks" (page 4), showcasing some of the top new technology from gear manufacturers. Many new product introductions are cameras, which certainly can affect post workflows, so check out Mark Foley's "Camera Focus" on page 24. We also had a chance to connect with several studios that contributed to what might become this summer's biggest film. Avengers: Age of Ultron debuted in the US with a $187M opening weekend (fol- lowing $200M+ a week earlier in Europe). The film is packed with VFX, and we had a chance to speak with supervisors at ILM, Trixter and The Third Floor regard- ing their work (page 18). That coverage continues online, where we have addition- al details about those who contributed to the Joss Whedon film. Also online is my interview with director Henry Hobson, who recently completed work on a very different type of zom- bie-apocalypse film. Maggie, which opened in theaters on May 8th, stars Arnold Schwarzenegger and Abigail Breslin, and looks at the relationship between a father, daughter and town in crisis when confront- ed with the toughest of decisions. Hobson, who is known for his design work on The Oscars, Snow White & the Huntsmen and The Walking Dead, details the challenges of the Louisiana shoot and how he called in favors from friends throughout the post industry to ultimately get his vision onto the big screen. And while visiting, check out our new "New York" section, which continues the focused regional cov- erage presented on page 40. We've always covered New York post, but this new sec- tion brings all the local coverage together into one easy-to-navigate section that we'll continue to add to regularly. Enjoy! ith more than 1,700 exhibitors and an attendance exceeding 100,000 industry pros from all parts of the world (164 countries represented), this year's NAB was officially a success — and officially a wrap! With new tools and solutions at every turn of the Las Vegas Convention Center (LVCC), and long-talked about technol- ogies such as 4K still grabbing headlines with a slew of new 4K camera introductions (see "Post Picks" and "Focus on Cameras," pages 4 and 24, respectively), along with lots of buzz from drones (VFX studio xRez recently relied on drone photography for its work on Björk's NYC MoMA exhibit, page 10), many emerging technologies came to fruition and were showcased at this year's show. Post brought you that news electron- ically, with our daily NAB newsletters, and also with Post TV, featuring interviews from the trade show floor with manufacturers, organizations and studio creatives. Closing out its 7th year, Post TV featured more than 25 interviews and three hours of footage from our booth in the lower South Hall of the LVCC. My colleague Marc Loftus and I spoke with such industry leaders as Dan May of Blackmagic Design, Matt Feury of Avid, Melanie Ball of AMD, Andy Bellamy of AJA, Craig Yanagi of JVC, Patrick Palmer of Adobe, and studio creatives including Michael Cioni of Light Iron, Michael Sand- ness of Splice, Terry Curren of AlphaDogs, and Greg Ciaccio of Modern VideoFilm. This year, we learned about how Rohde & Schwarz saw a spike in interest in IMF from its customers, addressing this need with its new R&S Clipster mastering sta- tion with added key functions to the IMF mastering workflow to make it production ready. The Foundry's Simon Robinson told us about the company's work in virtual re- ality, and offered attendees early tech pre- views of new tools "that will do live action VR work inside Nuke." Both companies won Honorable Mentions in our NAB Post Picks. Visit to watch all our interviews. I'd also like to give a special shout out to Athena Ashburn and her team at Morph Syndicate for their outstanding work on producing Post TV; our sponsors G-Technolo- gy, Key Code Media, Data Direct Networks, Sony Electronics, AMD, Altermedia, Avere Systems, and Killer Tracks; new Post contribu- tor Mark Foley for his blogs and camera feature in this issue; and G-Tech for their drives. Just like NAB, Post TV is a wrap! Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsi- bility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact cus- tomer service at 818.291.1158, or send an email to For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, 620 W. Elk Ave., Glendale, CA 91204. Please send customer service inquiries to 620 W. Elk Ave., Glendale, CA 91204 BY MARC LOFTUS SENIOR EDITOR/ DIRECTOR OF WEB CONTENT MLOFTUS@POSTMAGAZINE.COM BY LINDA ROMANELLO MANAGING EDITOR LROMANELLO@ POSTMAGAZINE.COM POST SCRIPT L W EDITOR'S NOTE

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