The Tasting Panel magazine

May 2015

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Page 98 of 115

Brand Pitch Brand Pitch A Joint Initiative by and Wine Australia for the U.S. Market Down Under Murray Street Vineyards Murray Street Vineyards was founded in 2001 with the dream of creating a wine business that could honor the Barossa Valley's rich winemaking tradition, as well as raising the standards of winemaking for the future. Murray Street Vineyards' mission is to produce wine that honors the past and helps define the future of winemaking in the Barossa Valley. We use New World tech- nologies with Old World techniques to produce some of the finest wines of the region, specializing in estate-grown Shiraz and Shiraz blends. The Pitch Why importers should add Murray Street Vineyards to their portfolio For a potential U.S.-based importer or distributor, Murray Street Vineyards offers a complete ready-made package and a credible sales proposition to take to market. This includes a wine- maker—Andrew Seppelt—whose family were pioneers of the iconic Barossa Valley and the Australian wine industry as a whole. The estates where we grow our fruit are two of the most important growing areas of our region, enabling a credible sales pitch based on our terroir and sub-regionality. Our state-of-the-art winery gives us the ability to produce consistent, award- winning wines of international quality and it can be easily scaled for increased future production, enabling long term brand growth. Murray Street Vineyards offers two distinctive brands, MSV and Black Label. The flagship brand showcases hand-crafted wines expressive of their varietal and terroir. The range includes premium blends and varietals and single-vineyard Shiraz. The top tier of this brand features a tribute to the winemaker's great-great-grandparents, Benno and Sophia Seppelt: Benno is a super-premium Shiraz-Mataro and Sophia is a super-premium Shiraz. Black Label is our expres- sion of single-varietal wines, designed to highlight their individual characteristics. Wines in this range include Shiraz, Mataro, Grenache, Cabernet and Semillon. LCW: The Hidden Sea and Artan At LCW we make premium bulk and bottled wine. Our wines are elegant but approachable. Due to our long family farming history, we have a profound respect for the environment while producing our wines, and we give back part of the proceeds to help protect our beautiful planet. We like to think of ourselves as a humble winery producing great things. Our family-owned and -operated business crafts some of Limestone Coast's and Australia's finest cool-climate wines, finding the balance between the old and new—where timeless craftsmanship meets state-of-the-art processing equipment. The winery is surrounded by 36 hectares (90 acres) of vineyards on famous Padthaway Limestone. We source fruit from the six flagship regions of the Limestone Coast, providing a wide range of varieties and the best grapes from each terroir. The Pitch Why importers should add LCW to their portfolio No matter how good our packaging, wine or go-to-market strategy is, the only way we can succeed is by the way we spread our message. We need to be different to stand out. We need to market to innovators and early adapters. We need to talk to the people who are listening. Our point of difference is: "We make wine that is simple to understand and which is beautifully packaged." At LCW, we understand that customers buy why we do what we do, and not what we do. The what is the making of wine. Our why is simple: Everything we do is designed to leave an ongoing legacy to be shared with our friends, family and friends of friends. If we are successful in finding a partner- ship where trust is the key ingredient, then we will have the ability to go where no other wine company has gone before. Importers, please visit to request pricing and samples.

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