The Tasting Panel magazine

May 2015

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Page 69 of 115

66  /  the tasting panel  /  may 2015 Vintners Andréa and Robin McBride launch their newest wine brand: Truvée. NEW WINE BRAND TRUVÉE CAPTURES THE ESSENCE OF THE CENTRAL COAST by Deborah Parker Wong / photos by Stephanie Secrest Taking Pride with the Sisters McBride V intners Andréa and Robin McBride are proof of the wisdom behind the belief that two heads are better than one. This dynamic duo, who first found success with their carbon-neutral label from New Zealand, has put their social media savvy to work for their latest brand—Truvée. Theirs is an authentic vision, one propel- ling a brand that aims to talk up to evolving wine consumers. Truvée was launched nationally with a splash in Washington, D.C. and the African-American sister team—the industry's first—has been traveling across the U.S., using their faces and their following to introduce consumers to wines sourced from some of Central California's most coveted terroirs.

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