The Tasting Panel magazine

December 2011

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Page 104 of 128

Fuzzy Zoeller: Driven to Succeed LOYAL FOLLOWERS AND AN ACE TEAM OF BEVERAGE PROS STEER FUZZY'S VODKA TOWARDS GREATER SUCCESS IN 2012 by Elyse Glickman / photos by Michael Hickey, Infiniti Images E "The consummate ambassador": Fuzzy Zoeller autographing for fans in Las Vegas. ven with 2012 golf tournaments around the corner, Fuzzy Zoeller is working tirelessly to promote Fuzzy's Vodka. In the past several months, he and the Fuzzy's Vodka team have reached out to IndyCar race fans, with whom he says he feels a real kinship. While his schedule is packed, he carves out quality time for a large, diverse group of golf fans, who embrace him for his rare ability to constantly deliver a smile, a handshake and colorful repartee. Though golf and racing may seem to be worlds apart, the promotional events Fuzzy's Vodka staged during 2011, including installations at IndyCar fan fairs and competitions, make perfect sense when Zoeller explains the synergistic, symbolic connections between the two sports, their respective fan bases and his focus on making sure Fuzzy's Vodka comes off as smooth, approachable and fun-loving as he is. Zoeller signals the Fuzzy's Vodka IndyCar on the track at Las Vegas Motor Speedway. 104 / the tasting panel / december 201 1

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