TELEVISION COMMERCIALS USE VFX TO MAKE CREATIVE CUSTOMER PITCHES
BY KAREN MOLTENBREY
ometimes TV commercials use celebrity spokesmen to get viewers'
attention. Sometimes they use comedy. And, sometimes they incorporate
amazing animation and stunning visual effects.
Today, many VFX facilities that handle high-end film work also have a com-
mericals division: Digital Domain, The Mill, Moving-Picture Company (MPC), and
Framestore are but a few. Oen, the visual effects teams working on advertising
projects face bigger hurdles than their feature-film counterparts, with tighter bud-
gets and shorter deadlines. And although the projects are short form, usually 30 to
60 seconds, they are long on creativity and pizazz.
The following are some recent spots that push the creative boundaries with the
help of computer-generated imagery.
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