Issue link: https://digital.copcomm.com/i/477283
www.postmagazine.com 34 POST MARCH 2014 HORIPRO & MEDIAHORSE FORM STRATEGIC PARTNERSHIP LOS ANGELES — HoriPro Entertainment Group, Inc. (www.horipro.com), the US music publishing subsid- iary of Tokyo-based entertainment company HoriPro Inc., and Los Angeles-based Media Horse (www.med iahorse.net), a music licensing and creative marketing firm, announced a long-term partnership to further grow the music publisher's global brand within the US marketplace. As a result of the new partnership, MediaHorse will provide HoriPro with day-to-day creative synchroniza- tion licensing representation on behalf of its whol- ly-owned publishing catalogs. These catalogs include classic songs by such veteran artists as Kiss, REO Speedwagon, Marilyn Manson, Sophie B. Hawkins and Jerry Reed, as well as a number of hit songs recorded by Blake Shelton, Christina Aguilera, Alison Krauss, Reba McEntire and Elvis Presley. MediaHorse will seek placements of these songs within motion pictures, movie trailers, TV shows, TV promos, television and Web commercials, and videogames. Other songs as a result of the new partnership are from such artists as Garth Brooks; Alice Cooper; Ala- bama; Bad English; Billy Ray Cyrus; Brad Paisley; Celine Dion; Cher; Chet Atkins; Crosby, Stills & Nash; Hank Williams Jr.; Joe Cocker; and Johnny Cash. In addition to sync services, MediaHorse will devel- op creative initiatives to further exploit HoriPro's vast catalog of copyrights. MediaHorse will also assist in establishing innovative A&R strategies to help drive future growth and expand HoriPro's current roster of music artists, comprised of contemporary rock, pop and country songwriters. SOUND LIBRARIES Aircast, the custom music division of Megatrax (www.megatrax.com) in North Hollywood, recently completed work on a new audio branding package for Fox International Channels. Produced by Aircast creative services director Randy Hart, the package includes promos, IDs, lineups, interstitials, bumpers and other elements that communicate Fox's "big event television" message. They will be used worldwide, excluding the United States and Canada. BEATCAN.COM LAUNCHES 2.0 WEBSITE LOS ANGELES — Beatcan (www.beatcan.com), which launched in December, has up- graded its Website to Version 2.0, allowing users of the mu- sic library to purchase single tracks without a subscription and even obtain exclusive buyouts of tracks. Beatcan.com aims to be a one-stop solution for profes- sional, royalty-free music and sound effects, and at a much lower price than its competi- tors. Navigation allows users to search by genre, instrument, mood or project. All of the site's tracks were created by professional producers, and once downloaded, are the customers' to keep forever. Each composition is more than just a final mix. Beatcan offers the stems (multi-tracks) and Pro Tools session files to give the user a range of option. All content on Beatcan.com is cleared world- wide and may be used for any project: commercial or personal, including feature film, documentaries, broadcast, commercials, industrial, educational, games and Internet content. "Major agencies and brands started asking for exclusivity on files," explains Andy Andersson, CEO of Beatcan. "Requests for exclusive buyouts is a testament to the quality we are offering on the site. The second new feature is to allow users to purchase tracks individually, without a subscription. We didn't even consider this as an option in the beginning, but it was a major discussion in our feedback. As soon as we added the feature, we saw immediate results." 5 ALARM COVERS HIP HOP WITH BEAT XPLOSION PASADENA, CA — 5 Alarm Music (www.5alarmmusic.com) recently added a new library of hip hop and rap music to its collection of 80 diverse music libraries. Beat Xplosion covers the range of hip hop styles, from classic to contemporary, including old school, West Coast, East Coast and Dirty South. The producers of this new library have worked with Lil Wayne, KRS-One, Left Eye (TLC), Bus- ta Rhymes, RZA and Warren G, so they are in tune with the genre. 5 Alarm Music began with a single library and has steadily grown into a comprehensive indepen- dent collection of music, with a library numbering more than 230,000 tracks. "We are incredibly excited to launch Beat Xplosion, a new label that encom- passes the ultimate in high-quality hip hop and rap, with the convenience of one-stop licensing," says 5 Alarm Music president, Cassie Lord. In addition to licensing, 5 Alarm also provides music replacement services for films and TV shows whose budgets don't allow for long-term rights to particular songs.