The Tasting Panel magazine

March 2015

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Page 21 of 116

ENGAGING CINCO-THEMED TV AND MEDIA SUPPORT CONTACT YOUR DISTRIBUTOR REPRESENTATIVE FOR MORE INFORMATION 1. Nielsen, Total USA Grocery, 12 weeks ending 5/10/14 and YTD ending 9/13/14 ©2015 Cervezas Mexicanas, New York, NY IMPRESSIVE LIFT IN SALES COMPELLING PARTNERSHIPS AND PROMOTIONS + 199 % LAGER + 285 % AMBAR When on feature & display during the 2014 Cinco de Mayo period, Ambar experienced lifts of 285% and Lager experienced lifts of 199%, which were higher than the Mexican import average of 141%. 1 Boost your sales earlier as we celebrate Dos de Mayo – an annual Dos Equis tradition that gives parties and profits a head start. START CINCO DE MAYO CELEBRATIONS EARLY YOU PROFIT. THEY PARTY.

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