Issue link: https://digital.copcomm.com/i/47109
Bits & Pieces Introduing Our 24 Port 10 Gigabit Ethernet Video Editing Switch • Edit Pro Res 4444, uncompressed and 2k over affordable and familiar ethernet • Optimized for video editing, no compromise performance, low latency, jumbo frames, symmetric flow control, link aggregation with LACP, full Spanning Tree Protocol support • Fully Managed, Web GUI for easy administration, redundant power supplies for maximum reliability, advanced design and power efficiency techniques for optimal operation To date, the company has produced and posted 12 live- action, and over 40 animated, spots for this market. L OS ANGELES — The Other House (www. theotherhouse.com) is a new boutique com- mercial production house that is making in- roads with major New York book publishers through the creation of movie-like television and Web commercials that parallel theatrical trailers. The company, founded by brothers Chris and Steve Roth, work in animation, live action or a mix- ture of the media. The studio has already devel- oped, produced, shot and edited 12 live-action spots and more than 40 animated ads for the publishing industry alone. Its latest work is a new commercial for the Dark Hunter series by best- selling author Sherrilyn Kenyon. For the Retribution commercial The Other House co-founder/creative director/fashion stylist Amber Votel crafted distinct looks for each of the book's diverse characters, including rustic Native American warriors and Gre- cian deities. Director/head animator Chris Roth handled all of the post visual effects work. Steve Roth was DP. The Other House co-founder/direc- tor of development Lara Ravdjee produced. To date, the studio has worked on commercial content for best selling authors such as George R.R. Martin, Tess Gerritson, Sophie Kinsella and the late Stephen Cannell. The Other House has also creat- ed a multimedia Web experience for author Dean Koontz. Tools employed for production and post include Canon's 5D MK II, Panasonic's AVC100, the Red One, Apple's Final Cut Pro and Adobe After Effects. The studio also uses plug-ins from Trapcode and The Foundry. Maxell adds 3TB drive for HD apps W $500 OFF ANY ST 10G24 SFP Purchase ST 10G24 SFP Provide Code PM8000 work with the large files associated with backing up and archiving HD projects, including editing and animation files. Supporting USB 2.0, eSATA, FireWire 400 and FireWire 800, all Maxdata quad HDDs have a hot plug- and-play function for simple connection. The 3TB drive spins at 7,200 RPM and has up to 16MB of cache. It supports Windows 2000 and above, as well as Mac OS 9.0+ and OS X. "Professional archiving needs are growing as quickly as technical advances will allow them," says Patricia Offer Expires 12/31/11 866.STC.4MAC granitestor.com • small-tree.com 7300 Hudson Blvd., Suite 165 Oakdale, MN 55128 Byrne, senior marketing manager for Maxell. "Broadcast media professionals are in need of portable, cost-effi- cient, flexible options to archive and back up HD footage, graphics, animation and other large files." The Maxdata Quad HDDs are housed in durable aluminum and offer shock resistance, so you can take them on the road and on location if needed. According to Maxell, the wide temperature range of -20 degrees Celsius to 60 degrees Celsius meets industrial standards, and the HDDs are environmentally friendly. The 5.6x1.38x8.52-inch Maxdata Quad HDDs can be positioned vertically or horizontally, so they can fit into tight configurations. The 3TB version costs $504.64, and is now shipping, along with the already available 1TB and 2TB versions. 8 Post • November 2011 www.postmagazine.com The Other House creates content for publishers OODLAND, NY— Maxell (www.maxell.com) has expanded its line of Maxdata Quads with a 3TB external desktop hard disk drive (HDD). The 3.5-inch HDD has a quad interface designed to