Post Magazine

February 2015

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Page 5 of 51 4 POST FEBRUARY 2015 SEE US ON EDITORIAL MARC LOFTUS Senior Editor/Director of Web Content 516.376.1087 LINDA ROMANELLO Managing Editor 516.931.0730 CHRISTINE BUNISH Film & Video IAIN BLAIR Film JENNIFER WALDEN Audio MICHELLE VILLAS Art Director ADVERTISING MARI KOHN Director of Sales 818.291.1153 cell 818.472.1491 GARY RHODES Eastern & Intl Sales Manager 631.274-9530 cell 516.410.8638 LISA NEELY Corporate Sales Executive, Events, Custom and Integrated Print/Publishing Services 818.660.5828 SUBSCRIPTIONS 818.291.1158 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 800.280.6446 DALE ESCEN Account Manager 818.291.1122 REPRINTS Reprints 781.255.0625 • 818.291.1153 LA SALES OFFICE: 620 West Elk Avenue, Glendale, California 91204 800.280.6446 WILLIAM R. RITTWAGE President / CEO POST SUPER BOWL SUNDAY REAL DEAL t's not hard to get me to watch the Super Bowl. I am a huge football fan (Go Steelers!), so put together a good game, a star-studded half-time show and some entertaining commercials in between, and you've got my attention. The big game's off-the-field content represents the work of many post facilities throughout the industry. The show open, for example, was produced by Bodega in NYC. The production company has worked with NBC on its Sunday Night Football open for several years, including this season's featur- ing Carrie Underwood, and Faith Hill in sea- sons past. Rodeo FX provided VFX for the sequence, and editorial was performed by Bodega's sister company, Northern Lights. Editorial house Cut + Run put its stamp on four spots that aired during the big game. Jay Nelson cut Skittles' The Usual Way, Bud Light's Coin, and Avocados From Mexico's FirstDraftEver, while his colleague Steve Gan- dolfi edited Mercedes' Fable, which features a CG tortoise and hare, courtesy of MPC. Integrated production company Tool worked with agency Big Fuel and T-Mobile to create a social media campaign starring Kim Kardashian that was designed to con- nect Twitter users directly with the reality star (#KimsDataStash). And agency Barton F. Graf conceived a :60 spot for Clash of Clans game devel- oper Supercell staring actor Liam Neeson, who plans his Revenge on the giant that destroyed his castle and took his gold, all while enjoying a freshly-baked scone. MJZ produced the spot and Psyop handled animation and effects. Mackenzie Cutler's Gavin Cutler edited the commercial, which features original music by Butter and sound design by Brian Emrich. Heard City's Philip Loeb handled the mix. Visit our Website for more coverage on these high-profile commercials, and check out this issue, where we highlight Reality TV, the Vancouver market, the Oscar nomi- nated films American Sniper and Boyhood, and a range of low-cost Plug-Ins designed to save time and improve the look of any video project. Enjoy! everal weeks ago, Post's Marc Lof- tus, Christine Bunish and I set out on an assignment to look more closely at the producing and posting of some of televi- sion's most compelling, popular, unique and challenging unscripted television shows. Our initial list was long, realizing just how far the genre has come. Television has exploded with reality TV in the years since MTV first aired The Real World in 1992 or since Survivor made its primetime debut on CBS in 2000. In fact, when those shows premiered, there wasn't even an Emmy Award category for "Outstanding Reality Program." A new genre had been born. Onscreen, the productions look simple — as a viewer at home watching those first few series, I would imagine a production team that consisted of a single camera and a mic, then the show would spend perhaps a week in post, and bam, you've got a show! Only, that's not quite the way it works. Whittling down that long list of TV shows to a manageable handful, including one of television's pioneering reality competitions, American Idol, which premiered on Fox 13 years ago, and our cover story on Food Network's Diners, Drive-Ins and Dives (see Primetime, page 16), we learned what it re- ally takes to bring shows like American Pick- ers, Steve Austin's Broken Skull Challenge, Appalachian Outlaws (see Bits & Pieces, page 6) and MasterChef to the small screen. When I spoke with Denver's Citizen Pic- tures, Diners, Drive-Ins and Dives executive producer Kat Higgins said her team does ev- erything from talent and network relations, scheduling, and logistics, to the research, production, post, managing deliverables and creating the behind-the-scenes extras or blooper specials that are on the show's Website, with about 20 staff in the field (two production crews) and another 20 in post. Once in post, the challenge is getting through all of the footage to find those interesting stories to tell. "In a way, each segment is like a mini documentary," says Citizen's editor Jamie Wallace. Josh Petok, who posts Steve Austin's Broken Skull Challenge, says "There's a dramatic difference between what comes out of the camera and what viewers see on their screens." Read the full feature on page 26, find some gems sprinkled throughout the issue, and see how far reality TV has come. Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take any responsi- bility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact cus- tomer service at 818.291.1158, or send an email to For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, 620 W. Elk Ave., Glendale, CA 91204. Please send customer service inquiries to 620 W. Elk Ave., Glendale, CA 91204 BY MARC LOFTUS SENIOR EDITOR/ DIRECTOR OF WEB CONTENT MLOFTUS@POSTMAGAZINE.COM BY LINDA ROMANELLO MANAGING EDITOR LROMANELLO@ POSTMAGAZINE.COM POST SCRIPT I S EDITOR'S NOTE

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