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February 2015

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Page 39 of 51 38 POST FEBRUARY 2015 GENARTS RELEASES SAPPHIRE 8 CAMBRIDGE, MA — GenArts, Inc. ( has re- leased Sapphire 8, the latest version of the company's high-end VFX plug-in suite that's been updated with effects and features for producing modern, creative looks. The company is calling the latest release the biggest addition to Sapphire's history. It includes a new feature called "Builder," which lets users create their own effects and transitions. New and updated effects available on all host applications of Sapphire 8 include: Grunge, a variety of natural-looking ele- ments that dirty up a shot, add sophisticated vignettes, or create complex textures; LightLeak, to simulate light leaking into the frame for an organic lighting effect more subtle than a lens flare; DigitalDamage, which simulates digital playback errors and noise, compression errors, and glitches, with seven different damage types that can be combined; and Shake, for a twitchy and jumpy motion and new channel parameters that allow for color channel separation as the shaking occurs. Builder gives users the ability to create their own effects and tran- sitions in a node-based workspace and is available on Adobe After Effects and Adobe Premiere Pro CC, and Avid Media Composer. HITFILM 3 PRO BUNDLES 130 PLUG-INS NORWICH, UK — Late last year, FXHome ( released HitFilm 3 Pro an editing, 3D compositing, color correction and VFX suite priced at just $299. Over 180 fully customizable visual effects are included in the release, along with 130 plug-ins that can be used within Sony Vegas, Adobe After Effects and Premiere Pro, and Apple Final Cut Pro X and Motion. New in HitFilm 3 Pro is a redesigned editor and interface, 3D tex- tures for particles, auto-tracking masks, OpenFX support, 3D fractal particle shapes, 3D camera projection and professional de-noising. Over 20 new effects include 3D wireframe, heat distortion and auto volumetrics. HitFilm 3 Pro includes Imagineer Systems' plannar tracking solution. Sony Vegas users can render HitFilm projects directly on the Vegas timeline. A 64-bit architecture and GPU acceleration helps ensure high performance across a wide range of hardware. System requirements are: Mac OSX 10.7, 10.8 and 10.9; Windows 64 bit Vista, 7, 8. One HitFilm 3 Pro license contains three separate activa- tions and the HitFilm plug-in package. TIFFEN COMPANY RELEASES UPGRADE TO DFX DIGITAL FILTER SUITE HAUPPAUGE, NY — The Tiffen Company ( has released Version 4 of the Tiffen Dfx digital filter suite, which now delivers more video and still image ef- fects. Version 4 adds OFX plug-in support, making it compatible with such digital in- termediate programs as Blackmagic Design's Davinci Resolve and Assimilate Scratch, as well as The Foundry's Nuke. The Tiffen Dfx 4 upgrade also includes support for Sony Vegas NLEs, as well as 12 new visual effects filters, 93 new historical photo- graphic processes, 30 new motion picture film stocks, a dramatic speed increase in GPU acceleration, state-of-the-art floating point precision for a non-destructive workflow, and vivid Retina display support for Mac. Dfx replicates Tiffen optical filtering, Rosco and Gam gobos and gels, plus hun- dreds of photographic film stocks. It is a complete cinematographer/editor toolkit that provides the majority of Tiffen optical filters within a single software suite de- signed to work with industry-standard photo and video editing application. Tiffen Dfx 4 film/video plug-in is $499.95. The Dfx 4 photo plug-in is $149.99. A standalone version of Tiffen Dfx 4 is $129.99. The Dfx 4 Ofx Pro plug-in is $999.95, while the Dfx 4 Ofx Standard plug-in is $499.95. PLUG-INS

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