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will be staggering in terms of latitude and also very optimistic that well before the next decade we will have sensors that more sensitive between black and white human eye, and we'll see latitude of im- far exceed 35mm. We are not there yet, get there." also believes that we need to start train- today to get acclimated to this process, tools finally do surpass film, ever yone understands the process. A lot of it has to with evangelizing the next generation, because they are people that have grown up with com- they speak the language of computing. entire lives are file-based — they have DVDs, QuickTimes, Youtube. You take all experiences that are innate and they will whole other level of creativity to industry they don't know the world of tape." Cioni realizes these ideas might scare excites him. "I want to know what they to the table, and it's going to be some- different," he says. "They can also bring one no other generation can bring and that's confidence… confidence in process, in not losing strong concern and stability for main- and maintaining high-fidelity files." bad future to look forward to. workflows N O T E audio room," he notes. "We find that still going out more for audio, as video; that was a very smart change." Mindsmack has a small but well-equipped 5.1 operated by sound designer/compos- Brian Rund — that features a controller.They also have simple sur- monitoring and mixing capabilities in rooms for clients that require pack- services. bottom line is: clients don't want to pay Feuer explains. "They only want to pay whole thing is: make all the rooms as possible." points to one of his Final Cut suites. editing in that room.We have days are editing in the morning and mix- afternoon.That's the business. Real Manhattan is insanely expensive. If Idaho, we'd have a building, but make every room do as much as possible.The days of building out a $200- room? You've got to be nuts! You for failure." A D V E R T I S I N G MERLE MODEL East Coast Sales Manager (781) 255-0625 cell: (516) 830-0631 mmodel@postmagazine.com MARI KOHN West Coast Sales Manager (818) 291-1153 cell: (818) 472-1491 mkohn@postmagazine.com LISA BLACK Education and Recruitment Sales (877) CGW-POST (249-7678) lisab@copcomm.com KEITH KNOPF Production Director (818) 291-1158 CHRIS SALCIDO Account Manager (818) 291-1144 csalcido@copprints.com CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 csr@postmagazine.com (800) 280 6446 opt 2 (publishing), opt 1 (subscriptions) REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES office: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 Post Magazine is published by Post, LLC, a COP communications company. Post does not verify any claims or other information appearing in any of the ad- vertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale, CA 91204. Subscribers may also contact customer service at (800) 280 6446, opt 2 (publishing), opt 1 (subscriptions) or send an email to csr@postmagazine.com For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00. Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, P.O. Box 3551, Northbrook, IL 60065-3551. Please send customer ser vice inquiries to 620 W. Elk Ave., Glendale, CA 91204 E D I T O R I A L RANDI ALTMAN Editor-in-Chief (516) 797-0884 raltman@postmagazine.com MARC LOFTUS Senior Editor (516) 376-1087 mloftus@postmagazine.com KEN MCGORRY Consulting Editor mcgorry@optonline.net CHRISTINE BUNISH Film& Video RON DICESARE Audio BOB PANK European Correspondent bob.pank@virgin.net DAN RESTUCCIO West Coast Bureau dansweb451@aol.com IAIN BLAIR Film MICHAEL VIGGIANO Art Director mviggiano@postmagazine.com WILLIAM R. RITTWAGE President / CEO See us on