Black Meetings and Tourism

November/December 2014

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Page 8 of 52

B M & T ••• November/December 2014 ••• 8 Tom Mullen has been named chief administrative officer of the Los Angeles Tourism & Convention Board (LA Tourism), it was announced recently by the organization's president and CEO Ernest Wooden Jr. In this role, Mullen will oversee all operating functions, including finance, human resources, member and visitor relations, as well as be respon- sible for new business development. A seasoned travel and retail executive, Mullen joined L.A. Tourism in June, 2013 as senior vice president, Strategic Alliances. Prior to that, he spent more than 20 years with American Express Travel Related Services, Inc. in a variety of positions including vice president, Sales and Account Development, Merchant Services America, where he managed more than 1,600 merchant relationships throughout Los Angeles, Northern California and Hawaii; general manager, Travel Services, Hawaii, Guam and Micronesia; director, Merchant Services, Hawaii; manager, Business Development and Strategic Planning; manager, Finance & Administration; and financial analyst. Mullen has also been very involved with the Los Angeles travel industry, serving two terms as chairman of L.A. Tourism's Board of Directors from 2009-2013. NAMED CHIEF ADMINISTRATIVE OFFICER OF THE LOS ANGELES TOURISM & CONVENTION BOARD TOM MULLEN In her new role as Douglasville CVB Tourism Director, Francois will lead efforts in the development and advancement of tourism in the Douglasville community and will also be responsible for the overall leadership of the Douglasville CVB and Welcome Center staff. One of her short term objectives is "to embark on an aggressive awareness campaign utilizing my past relationships as well as nontra- ditional and innovative methods to get the word out about Douglasville and all of the remarkable amenities we have to offer," said Francois. "We seem to be a well-kept secret and definitely a hidden gem in the tourism industry." Her future goals are to "position Douglasville as a premier destination for small-market meetings and conferences as well as an attractive leisure destination..." Continued from page 6

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