The Tasting Panel magazine

January/February 2015

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Page 13 of 120

COVER STORY 61 CUTTING THE CORD In a New Strategy, Newcastle Brown Ale Finds Its Target Market—Digitally 68 PIONEERING CHANNELS OF THE FUTURE Meet the Influencers behind Pernod Ricard's New Wave of Trade Marketing UP FRONT 5 HISTORY MEETS INNOVATION One-of-a-Kind Chai Rum Is as Unique as Its Creator SPECIAL FEATURE 103 GIN-UARY Unforgettable New Gins Fuel a Mixology Boom FEATURES 54 THE PASSION BEHIND PUNZONÉ Punzoné Vodka's Frank Guerrera Distills up a New Organic Italian-American Original 66 BREWING UP NEW EXPECTATIONS A Look at a Few of the Women Who Are Shaping Craft Beer 72 PINOT ON THE RISE Oyster Bay Puts New Zealand Pinot Noir on the Map 94 WHAT'S HOT The Year Ahead: Food and Beverage Trends for 2015 98 WHERE THE TASTEMAKERS ARE WSWA Gearing Up to Celebrate Its 72nd Annual Conference Sharon McDonnell is a travel, food, beverage and history writer published in USA Today, New York Times, Singapore Airlines Silver Kris, Hemispheres, National Geographic Traveler, Costco Connection, Luxury Las Vegas, among others. In travels from India, Thailand and Mexico to China and Fiji, she's never found a food too spicy for her taste. A New Yorker, she lived in New Orleans before mak- ing her home in San Francisco. Lauren Mowery is the weekly wine, coffee and tea columnist for The Village Voice. She writes an award-winning blog called Chasing the Vine. A former New York litigator, she transitioned to the startup wine industry though Gilt Taste, before launching a career as a freelance drinks, food and travel writer. She has traveled to over two dozen countries in the last few years, many of which are featured in articles published online and in magazines including Wine & Spirits, Wine Enthusiast, Saveur, The Wine Merchant, Men's Journal, Palate Press, Bar and Restaurant Magazine and She recently com- pleted the three-year WSET Diploma course and hopes to enter the MW program in the future. Philip Dobard is Vice President of the SoFAB Institute, home of The Museum of the American Cocktail. He directs the organization's Los Angeles–based West Coast opera- tions, publishes SoFAB Magazine and produces Farm to Table International, the CULINARIA Query & Lecture Series and Touring the Cocktail, a multi-city series of spirits education seminars. Under the SoFAB Media banner, he's executive producing several web series, among them Drinking Heads, Eating Heads, Touring the Cocktail and World Eats. He completed graduate studies at UCLA, is an advisor to the Art Institute of California, Los Angeles and serves on the Board of Golden State of Cocktails, an annual festival celebrat- ing California's spirits culture. Jaimee Morse is a fine art wedding and editorial photographer based in Minneapolis who travels often, especially to the New England coast where she grew up. Jaimee has been featured by some of the wedding industry's top blogs and publications. She freelances for two well-known Minneapolis magazines and frequently collaborates with some of the nation's best vendors. CONTRIBUTORS january/february 2015  /  the tasting panel  /  1 1

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