Black Meetings and Tourism

September/October 2014

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N E W S M A K E R S B M & T ••• September/October 2014 ••• 6 Charles Jeffers II has been named Chief Operating Officer of Destination Marketing Association International (DMAI) effective November 1, 2014. Jeffers currently serves as senior vice president of operations and executive director for East Point, sales and mar- keting of the Atlanta Convention and Visitors Bureau (ACVB), where he oversees the destination sales and market- ing for East Point to boost hotel demand and visitation for the city. "Charles' rich background in operations, membership and technology, combined with his DMO experience with a gateway destination marketing organization are a perfect fit for DMAI," said Michael Gehrisch, president and CEO, DMAI. Jeffers previously served as vice president of membership and technology prior to his appointment as senior vice president. Jeffers played an integral role in the redesign of several versions of He also launched the For Members Only (FMO) website, where ACVB members can download leads, access events and convention calendars. The FMO site was the first of its kind, at fruition, and continues to be at the forefront of other convention and visitors bureau member sites. "Charles has proven himself to be an outstanding executive during his 19-year tenure at the Atlanta CVB," said William Pate, president and CEO, ACVB. "He believes strongly in the mission of DMAI and has devoted a significant amount of his volunteer time to the betterment of the organization. We are very excited for DMAI and look forward to Charles' many contributions to the organization moving forward. Jeffers' previous positions with the Bureau included vice president of technology, director of technology, technical support administrator, man- ager, information systems, and manager, technology. Jeffers led numerous national and international projects for ACVB, including manager of operations at 1996 Centennial Olympic Games Welcome South Visitor Center, which serviced more than 20,000 visitors during the Games. Prior to ACVB, Jeffers worked in research at Georgia State University and as a law researcher for the Supreme Court of Bermuda. A 1990 graduate of American International College, Jeffers holds a master's degree in public administration from Georgia State University and a certificate of information technology management from Georgia Institute of Technology. On June 30, 2014, Jim Wood was named president and CEO of Meet AC, a newly formed non-profit sales organ- ization to focus on building the convention and meeting group market for Atlantic City, New Jersey. Wood brings a wealth of knowledge and experience as he previously served as president and CEO of the Louisville (Kentucky) Convention & Visitors Bureau and the Providence Warwick (Rhode Island) Convention & Visitors Bureau. The Casino Reinvestment Development Authority merged with the Atlantic City Convention & Visitors Authority (ACCVA) creating a newly formed non-profit sales organization called Meet AC to focus on building the con- vention and meeting group market for Atlantic City, New Jersey. Meet AC is formerly known as the Atlantic City Convention & Visitors Authority. The CRDA merged with the ACCVA last year and Meet AC was created in March to separate the city's convention sales functions. WOOD TABBED TO LEAD MEET AC JEFFERS MOVES TO DMAI AS COO

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